Looking for an option that's easier to implement than Rudderstack?
Whether you’re migrating from Segment or just looking for a better way to manage your customer data, Freshpaint offers a secure and easy way to implement a customer data infrastructure that doesn’t require the engineering lift of tools like Rudderstack.
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Get The Customer Data You Need Faster With Freshpaint
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With Freshpaint we can add new customer events in a few hours. That used to take us weeks with Segment.
Why Companies Choose Freshpaint Over Rudderstack
Freshpaint is built for non-technical users
Traditionally, customer data platforms like Rudderstack were built for engineers, requiring manual coding of every tracked event. This takes too long. Freshpaint takes a no-code approach, empowering product and marketing teams to configure events using a visual editor.
Freshpaint automatically tracks customer actions
Freshpaint automatically captures customer actions on your site, then sends the data to all the tools in your tech stack using prebuilt integrations. No-code event tracking means getting the insights you need faster.
Freshpaint backfills historical data
Whenever you add a new event to track, Freshpaint gives you the option to backfill the historical data from before when the event was created.
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Freshpaint is built for HIPAA compliance
Not only is Freshpaint SOC 2 compliant, but it’s purpose-built for digital health companies looking to build a HIPAA compliant tech stack. Unlike Rudderstack, Freshpaint cryptographically hashes user identifiers to make it impossible to reverse downstream, protecting against PHI ending up in non-HIPAA compliant tools.
Freshpaint helps you do more with your data than Rudderstack
Codeless event tracking to share with any of your tools
Instead of requiring your engineering team to code every event manually in Rudderstack, Freshpaint uses Javascript to automatically detect customer clicks and actions on your site. You can name and configure events using an intuitive visual editor, then send the data to hundreds of tools in your tech stack using prebuilt integrations.
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Get historical insights from events you forgot to track
Do you ever get a great piece of customer insight only to spark a new question you can’t answer right away because you didn’t think to track it? Instead of waiting weeks for the data from a new manually created Rudderstack event to populate, Freshpaint gives you answers in days by backfilling the historical data from any new event you add and sending it to any tool in your tech stack.
get a demoWe actually mean HIPAA compliant when we say it
Sure, Freshpaint signs a BAA, but we do more than that when it comes to helping digital health startups manage PHI. Freshpaint is the only customer data platform purpose-built to help you manage what’s considered PHI and which tools that information can flow to. Freshpaint also cryptographically hashes user identifiers in a way that makes it impossible to reverse downstream, protecting against PHI ending up in non-HIPAA compliant tools.
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Hybrid approach to tracking gives you the best of both worlds
Don't let vendors that only do precision tracking tell you that Freshpaint's auto-tracking doesn't scale. Because we offer precision tracking to help you scale your data infrastructure over time, Freshpaint's hybrid approach is the most flexible solution for fast-growing companies.
get a demoFreshpaint vs Rudderstack
Freshpaint
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Rudderstack
Autotrack: Automatically capture customer actions on your site
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Visual editor to create new events without code
Backfill historical data even for newly created events
Cryptographic ID Masking that's HIPAA compliant and not reversible downstream
Enforced Allowlists: User configurable auto block of PHI to non-HIPAA compliant destinations
Implementing as easy as installing a single javascript snippet on your site
GDPR & CCPA compliant
Track server-side events
Prebuilt integrations for the most popular analytics & marketing tools
