Customer Data without the Dev Time
Manually coding events in Segment every time there is a change to the user experience distracts engineers from building the next customer facing feature. Freshpaint allows people who don't write code to quickly configure customer behavioral data using a visual editor, then send it to more than 100 tools in your tech stack.
Scroll to see how Freshpaint stacks up against Segment
Get The Customer Data You Need Faster With Freshpaint vs Segment
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With Freshpaint we can add new customer events in a few hours. That used to take us weeks with Segment.
Why Companies Choose Freshpaint Over Segment
Freshpaint is built for people who don't write code
Traditionally, customer data platforms like Segment were built for engineers, requiring manual coding of every tracked event. This takes too long. Freshpaint takes a no-code approach, empowering product and marketing teams to configure events using a visual editor.
Freshpaint automatically tracks customer actions
Freshpaint automatically captures customer actions on your site, then sends the data to all the tools in your tech stack using prebuilt integrations. No-code event tracking means getting the insights you need faster.
Freshpaint backfills historical data
Whenever you add a new event to track, Freshpaint gives you the option to backfill the historical data from before when the event was created.
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Freshpaint is built for HIPAA compliance
Unlike Segment, Freshpaint signs a BAA and provides a full HIPAA feature set to help manage PHI.
Freshpaint helps you do more with your data than Segment
Effortless setup, endless insights
Freshpaint helps product, data, and growth teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention. Get customer data without the dev time.
Get a demoCodeless event tracking to share with all your tools
Instead of requiring your engineering team to code every event manually in Segment, Freshpaint uses Javascript to automatically detect customer clicks and actions on your site. Product and marketing teams can name and configure events using an intuitive visual editor, then send the data to hundreds of tools in your tech stack using prebuilt integrations.
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Get historical insights from events you forgot to track
Do you ever get a great piece of customer insight only to spark a new question you can’t answer right away because you didn’t think to track it? Instead of waiting weeks for the data from a new manually created Segment event to populate, Freshpaint gives you answers in days by backfilling the historical data from any new event you add and sending it to any tool in your tech stack.
get a demoLeverage customer data while staying HIPAA compliant
Healthcare startups trying to leverage customer data while managing PHI have a difficult choice. Block all sensitive data to analytics and advertising tools or manage separate data pipelines and sign expensive downstream BAAs. Freshpaint is a better choice. Freshpaint is a single platform to help you unify customer data and manage PHI across your tools. Unlike Segment, Freshpaint signs a BAA and is 100% purpose-built to collect and manage PHI.
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Migrating from Segment to Freshpaint is easy
Making the switch from Segment to Freshpaint couldn’t be easier. The Freshpaint Javascript SDK is 100% compatible with the Segment SDK. All of your existing Segment event tracking will automatically switch over to Freshpaint.
get a demoFreshpaint vs Segment
Freshpaint
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Segment
Autotrack: Automatically capture customer actions on your site
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Visual editor to create new events without code
Backfill historical data even for newly created events
Signs a BAA
ID Masking for non-HIPAA compliant destinations
Enforced Allowlists: User configurable auto block of PHI to non-HIPAA compliant destinations
Implementation services
Warehouse syncs per day
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GDPR & CCPA compliant
Track server-side events
Prebuilt integrations for the most popular analytics & marketing tools
