HHS recently updated the guidelines about tracking technology use on healthcare provider websites.
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HIPAA compliance is hard. Freshpaint makes it easier by allowing us to decide where we want to send PHI. But the magic is for destinations where we don’t want to send PHI we can can still track user behavior without revealing who that user is.
Ignoring HHS’s latest guidelines on keeping your first-party customer data HIPAA compliant isn’t an option. But managing it on your own opens you up to significant engineering investment, human error, and an ever-expanding security footprint. Freshpaint helps keep you HIPAA-compliant across your entire tech stack by default.
Book a DemoFreshpaint gives you the ability to manage the flow of PHI across all of your tools. Have a BAA with a downstream destination? Flag that as a HIPAA compliant tool and send PHI. No BAA? Easily configure which user events and properties are PHI, and Freshpaint will automatically block that data from being sent to any non-HIPAA compliant software.
Book a DemoA BAA isn't worth much if the vendor you sign it with tells you not to send any PHI in the first place. That's often the case when you read the fine print. Because Freshpaint is purpose-built to handle PHI and keep your tech stack HIPAA compliant, this is a BAA worth having.
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