Freshpaint helps product, data, and marketing teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention.
Freshpaint captures customer actions on your product or site and a visual tagger configures events in minutes.
Immediately send historical and future data from any customer event to any of your tools using prebuilt integrations.
.svg){kind=icon}
Use autotracking to get new data implemented faster. Use precision tracking for more exact server-side implementation.
Stop waiting a month or more for engineering to code customer events. Freshpaint automatically detects customer clicks and actions on your product and site, helping you implement customer data faster.
.svg)
.jpg)
The beautiful thing about Freshpaint is that I can implement it with very limited engineering work and start getting a bunch of insights and get a more comprehensive picture of what our users are doing.
Non-engineers can name and configure customer events in minutes using a visual tagger. Point and click on any element, name it, and save it. It’s that easy.
.png)
With Freshpaint we can get insights from new customer events in a few hours. That used to take us weeks with Segment.
Freshpaint helps you quickly set up the customer events you care about, then can immediately send historical and future data to any tool in your tech stack.
Freshpaint offers a hybrid approach to event tracking. By automatically tracking clicks and actions, Freshpaint helps you eliminate up to 70% of manually coded events. Precision tracking allows you to set up server-side events like successful checkouts using code.
Freshpaint is the only customer data platform purpose-built to help health tech companies manage PHI across their entire tech stack. Because Freshpaint signs a BAA and provides the tools you need to stay HIPAA compliant, you can eliminate expensive downstream BAAs and save the cost of a full-time engineer you would normally need to stay compliant.
.png)
To maintain HIPAA-compliant customer data internally you have to have your own library for tracking events. You need to have  a bunch of database tables. You'd have to make your own data to go to some visualization platform, which would be annoying. I could see this being an entire engineer's time.
Freshpaint helps people who don't write code access the customer data they need to drive engagement, conversions, and retention.
