Customer data powers nearly the entire analytics, growth, and marketing stacks of today’s B2C and B2B businesses.
Freshpaint is an automated way to capture customer data and then send it to all the tools you use for marketing, analytics, and data.
Without Freshpaint, you have to instrument each tool (analytics, email, advertising, and more) separately, even though you send them all the same data. Freshpaint automatically instruments your site with Autotrack, then reformats and maps the data to your tools for you. We eliminate extra code and replaces the tool installation process. Freshpaint saves engineers months spent installing and maintaining tracking code, gives marketers the agility to get data without bothering engineers so they can try new tools and test campaigns quickly, and enables analytics teams to export their data into data warehouses.
What is an event?
An event is an action that a user takes in your product, like viewing your pricing page or clicking ‘Add to cart’. It could also be an event that occurs in your product without user action like ‘Verification completed’. Event types in Freshpaint are Pageviews, Clicks, and Form Submissions.
Freshpaint is different from your typical data or analytics tools in that events are not tied to code – you can edit, rename, or even combine two events together without modifying the underlying data.
Events you create in Freshpaint can be sent to over 100 destinations for email, analytics, advertising, and more with one click.
How are events retroactive?
With legacy solutions, teams typically have to predict the future and list out everything they want to track upfront. If you forget something or failed to predict that a particular action would become important, you're out of luck. This is not the case with Freshpaint.
Freshpaint is built on Autotrack – our technology for automatically collecting data like pageviews, clicks, and more on your site or app. Because Freshpaint automates data collection, this means we're collecting every interaction that happens since Autotrack is installed. When you create a new event, you'll have data available for that event going back to the day Freshpaint was first installed.
Here's an example: If you create a new event 6 months after you install Freshpaint on your site or app, you'll have data for the last 6 months available.
What is Time Machine?
Freshpaint collects data for all interactions up front (even the events you didn't think to track). Time Machine uncovers data for you, retroactively, and enables you to backfills your data into new or existing tools. This allows you to avoid vendor lock-in and always ensure you never lose data in any tool. You can trial new tools quickly – backfill historical data into a new tool with one click.
Freshpaint can only Replay data to destinations that accept timestamped data. Some tools do not accept timestamped data (most notably Google Analytics), and therefore this backfill feature is not available for those destinations.
Is there a free trial?
Yes. All of our plans include a 14 day free trial.
Do I need a credit card to sign up for Freshpaint?
No. You don't need a credit card to take advantage of our 14 day free trial.
What is a destination?
You can send your data to 100+ destinations for warehouses, email, analytics, advertising, and more. All with one click. Examples of destinations include tools like Mixpanel and Intercom.