Healthcare Privacy Platform Plans

Freshpaint offers pricing plans for providers, payers, and healthcare organizations that rely on digital marketing to grow


Great for healthcare startups and regional hospitals who depend on insights and digital ad platforms to reach new patients.

Contact us
2 projects
150K MTUs included
Compliance plan includes
  • Direct response advertising support (Google & Facebook)
  • Web analytics support (one destination)
  • Google Tag Manager support
  • Autotrack & Precision tracking
  • Freshpaint BAA without edits
Services included:
  • Standard onboarding
  • Trainings
  • Help center access
  • Named account manager
  • Annual partnership reviews
  • Standard support engineering
Available Add-ons
  • HIPAA-compliant maps
  • Data warehouse support
  • Premium integrations
  • Additional direct response ad destinations
  • Call tracking support (Invoca, CallRail)


Built for healthcare organizations who rely on the power of digital advertising and patient experience to drive their growth.

Contact us
10 projects
Standard MTU pricing
Everything in Compliance, and
  • Direct response advertising support (Google, Facebook, Microsoft, TikTok, LinkedIn, Pinterest, and X)
  • Call tracking support (Invoca, CallRail)
  • Embedded video support
  • Web tracker monitoring & manager
  • Custom BAA with redlines
Everything in Compliance, and
  • Weekly onboarding check-in calls
  • Bi-annual partnership reviews
  • Enterprise SLA
Available Add-ons



Ideal for large healthcare systems and multi-location hospitals seeking advanced analytics and full-funnel marketing to enhance patient acquisition and retention.

Contact us
25 projects
Standard MTU pricing
Everything in Enterprise, and
  • Demand-side platform (DSP) support (StackAdapt, TradeDesk, Basis, DV 360)
  • Google Search 360 support
  • HIPAA-compliant maps
  • Floodlight Tags
  • Single Sign On (SAML & OIDC)
  • Role-based access control
Everything in Enterprise, and
  • Named customer cuccess engineer
  • Quarterly partnership reviews
  • Premium support engineering (expedited)
Available Add-ons


Designed for national healthcare networks and industry leaders needing more capacity for cutting-edge digital solutions for patient engagement and market growth.

Contact us
100 projects
MTU pricing for scale (must have more than 5M MTUs)
Everything in Enterprise Plus, and
  • Support and MTU pricing to help you scale your growth
Everything in Enterprise Plus, and
  • Custom engineering access (chargeable by hour)
Available Add-ons

Frequently Asked Questions

Where do you envision companies like Google/Facebook going in the future with these regulations?
How does Google Analytics use IP addresses?
From a HIPAA-compliance standpoint, is GA4 less risky than previous GA?
I’ve heard that YouTube collects PHI. Is that only for ads on YouTube or for organic videos as well?
Are programmatic ad tools (like OTT) a risk to PHI?
If the ad on Google or Facebook contained specific health information, wouldn’t sending the conversion action and click ID still create PHI?
Is it true that the actual text of the ad doesn't cause a HIPAA violation, but rather the violation arises from how you track it on the backend?
Is Google Tag Manager a risky tool to use from a HIPAA-compliance standpoint?

Freshpaint is for digital marketing in a privacy-first world

Use Freshpaint to replace all your non-compliant tracking technologies so advertising and analytics tools never get PHI.

Book a demo