Freshpaint safeguards personal health information while helping you achieve your return on ad spend goals on Facebook, Google, and other ad platforms.
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You need to install ad trackers on your website to get the most out of ad platforms like Facebook and Google Ads. Ad trackers can create issues for healthcare marketers by sending visitor identifiers and health information to platforms that aren't HIPAA-compliant.
Advertising platforms leverage data to serve highly targeted ads that produce quality leads at a predictable cost—an essential recipe for growth in a low-margin industry like healthcare.
Imagine a marketer launches a campaign in Facebook Ads with the desired outcome of a booked appointment. When the appointment is booked, and that success is fed back to Facebook, the ad platform uses that data to find other consumers likely to schedule appointments. It's a data feedback loop that helps marketers achieve positive ROI through their advertising campaigns.
Remove that feedback loop, and the unit economics for ad platforms fall apart.
Freshpaint helps you restore that feedback loop without sharing protected health information back to those platforms.
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Freshpaint replaces native tracking technologies so you can hit your campaign goals while preventing advertising platforms from ever getting PHI.
Freshpaint helps you continue to deliver targeted ads while protecting patient privacy by giving you the ability to limit the number of data points that ad platforms receive.
Freshpaint helps you meet HIPAA privacy requirements by eliminating trackers from your website and only sharing data through secure server-side connections.
Drive desired goals like scheduled appointments using the world's most powerful targeted advertising platforms without violating privacy rules.
Give your healthcare brand the lift it deserves with secure connections that never share PHI with the leading programmatic advertising platforms like The Trade Desk and StackAdapt.
Help visitors along in their funnel journey towards conversion in a way that doesn't share protected health information with retargeting platforms like StackAdapt and Facebook Ads.
Use Freshpaint to replace all your non-compliant tracking technologies so advertising and analytics tools never get PHI.
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