Why Do Advertising Tracking Technologies Put You At Risk?
You need to install ad trackers on your website to get the most out of ad platforms like Facebook and Google Ads. Ad trackers can create issues for healthcare marketers by sending visitor identifiers and health information to platforms that aren't HIPAA-compliant.
Advertising platforms leverage data to serve highly targeted ads that produce quality leads at a predictable cost—an essential recipe for growth in a low-margin industry like healthcare.
Imagine a marketer launches a campaign in Facebook Ads with the desired outcome of a booked appointment. When the appointment is booked, and that success is fed back to Facebook, the ad platform uses that data to find other consumers likely to schedule appointments. It's a data feedback loop that helps marketers achieve positive ROI through their advertising campaigns.
Remove that feedback loop, and the unit economics for ad platforms fall apart.
Freshpaint helps you restore that feedback loop without sharing protected health information back to those platforms.
Seed Audience from Initial Conversions
Ad Platform Matching Engine
Automatically Targeted Audience
Why Not Just Run Ads Without Any Tracking Technologies?
Won’t Google and Facebook Eventually Sign BAAs?
Do I Need To Worry About Health Information In The Ad Itself?
Replace Your Ad Trackers With Freshpaint
Freshpaint replaces native tracking technologies so you can hit your campaign goals while preventing advertising platforms from ever getting PHI.