Analytics tools require identifiers, like IP addresses, to connect unique visitors to individual sessions. Since HIPAA regulations prohibit sharing identifiers, how do you get a complete view of the visitor journey? That's where Freshpaint comes in.
Instead of relying on HIPAA identifiers, Freshpaint creates an anonymous visitor ID and uses irreversible cryptographic hashing to de-identify the data. Analytics platforms can use that anonymous ID to create the complete visitor journey without knowing the visitor's identity.
Freshpaint de-identifies data for analytics platforms by default. That way, you can get the full story of each visitor's journey without the heavy engineering lift of customizing data tools not designed for healthcare.