Freshpaint Audiences brings HIPAA-compliant audience targeting to healthcare marketers. No PHI, no hacks, no delays.
Audience targeting strategies like lookalikes, retargeting, and suppression have long been out of reach for healthcare marketers due to privacy laws and platform limitations. Freshpaint Audiences changes that.
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No client-side pixels. No browser tags. All data is processed server-side for full control.
All health-related identifiers are stripped automatically before activation.
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You decide what’s shared, where. Nothing moves unless you say so.
Find more people like your best patients or members. Use your first-party data to build high-quality lookalikes without sending PHI or risking compliance.
Reach users who’ve engaged but didn’t convert. No third-party tags, no tracking pixels, no compliance headaches.
Avoid wasting ad spend on existing patients or members. Suppress known users from campaigns to improve efficiency.
Push your audiences wherever you run ads, safely.
Send data to destinations like Facebook, Google, TheTradeDesk, Viant, and more with built-in privacy controls, full BAA coverage, and HIPAA compliance baked in.
Ready to unlock audience targeting that’s built for compliance? Be among the first to try Freshpaint Audiences.
