Measure What Users Actually Do, Not Just What They View

Hospitals and health systems rely on dozens of digital touchpoints, but visibility into what’s driving patient volume and engagement across this complex network is often limited. Freshpaint Event Tracker provides a way to capture, govern, and activate detailed behavioral data across sites, service lines, and systems, so teams can understand how patients move from first click to appointment without leaking PHI.

Key Applications:

• Connect campaign activity to completed appointments and downstream actions in a HIPAA-aligned way
• Preserve attribution as users move between hospital websites, subdomains, and scheduling or portal experiences
• Capture and standardize first-party events across service-line pages, scheduling flows, and portals
• Standardize events like form step views, validations, and errors across domains

Urgent care, outpatient, and specialty providers depend on fast, high-intent digital journeys where small points of friction can lead to lost visits. Freshpaint Event Tracker helps teams capture and activate behavioral data across sites and scheduling experiences, so they can optimize conversion and access without compromising compliance.

Key Applications:

• Capture clicks on “Walk‑in wait times,” “Reserve my spot,” insurance filter use, and location searches across sites without custom code
• Connect phone calls back to digital campaigns so CPC and CPL reflect how patients actually book care
• Roll out standardized GTM containers via Freshpaint across locations without separate tagging projects
• Understand which specialty pages, symptom checkers, and education tools actually lead to booked consults

From PE-backed DSOs to growing multi-location practices, dental organizations need clearer insight into what actually drives booked appointments and completed care. Freshpaint Event Tracker gives teams visibility into how prospective patients research treatments, engage with forms, and book appointments, so they can optimize with confidence.

Key Applications:

• Manage tags for dozens or hundreds of practice sites in one place
• Track interactions to pinpoint where patients abandon onboarding
• Define events like “Implant page viewed” or “Financing page visited” retroactively to see which past campaigns actually drove consults
• Compare online research behavior (e.g., procedure pages, financing info) with completed treatments to see which campaigns lead to success

From plan selection and enrollment to member portals and benefits education, payers and health plans need visibility into how members are moving through their journey. Freshpaint Event Tracker helps teams capture and govern behavioral data so teams can see which campaigns, markets, and experiences actually drive completed enrollments, optimize in real time during AEP, and prove ROI to leadership without breaking compliance.

Key Applications:

• Automatically capture quote starts, plan comparisons, subsidy tools, and enroll CTAs to see where prospects drop out of enrollment flows
• Reconstruct enrollment funnels after AEP to see which interactions actually predicted completed enrollments or plan switches
• Connect pre-login plan research with post-login portal actions and administrative milestones for full-journey visibility
• Maintain centralized tag governance across payer sites, microsites, and vendor-managed pages

Pharma brands, medical device manufacturers, and virtual care need to know how their education-focused and DTC campaigns actually lead to patient activation, trial completion, or care engagement.  Freshpaint Event Tracker recaptures first-party behavioral events across content, trial, and care flows, then safely routes only compliant data downstream. This gives teams a complete, defensible view of campaign impact without leaking sensitive health information.

Key Applications:

• Understand which HCP content actually matters by tracking portal views, downloads, and form activity
• Connect pre‑visit digital actions (e.g., eligibility checks, coverage lookups, doctor discussion guide downloads) with server‑side events like “Starter kit shipped” or “Device placed” to see the full journey
• Use cross-domain tracking to see which channels, creatives, and messages drive virtual appointments, enrollments, or starts
• Send only de-identified conversion events to ad and analytics platforms