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Drive Member Enrollment. Prove Marketing Impact. Protect Member Data.
The Results Payers Achieve with Freshpaint
Solutions That Transform Payer Marketing
Connect quote starts, plan comparisons, and completed enrollments without exposing sensitive data. Freshpaint lets you safely build, activate, and optimize segments across ad platforms, restoring retargeting, lookalikes, and suppression lists that drive higher-quality leads and lower acquisition costs.
- Build suppression lists to avoid wasted spend on already-enrolled members
- Reduce cost per acquisition by up to 25–40%
- Restore retargeting and lookalike audiences for members without exposing PHI
- Scale winning campaigns with confidence during open enrollment
See how every dollar spent drives member acquisition, retention, and engagement. Freshpaint gives you real-time reporting on cost per acquisition, conversion rates, and campaign ROI, so you can shift budgets to what’s working and prove marketing’s value.
- Connect ad impressions and clicks to real member actions
- Identify where member journeys drop off across channels
- Track cost per acquisition and conversion rates by channel, campaign, and creative
- Defend budget decisions with data leadership can trust
Stay ahead of regulatory requirements and member trust. Freshpaint gives you full visibility into every tag and tracker on your digital properties, so you can ensure only compliant, anonymized data flows to analytics and ad platforms.
- Automate governance for all web trackers and tags
- Provide audit trails for compliance teams
- Maintain HIPAA compliance while supporting high-performance marketing
- Keep marketing moving during enrollment periods without engineering bottlenecks
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Purpose-Built for How You Market
During Annual Enrollment Period, every day and every dollar matters. Payer teams need real-time visibility into which channels, creatives, markets, and plans are delivering the lowest cost-per-enrollment so they can optimize in flight and prove ROI to leadership.
How Freshpaint Helps:
- Monitor lead generation and enrollment conversion rates by channel and market
- Compare performance across Medicare Advantage, MedSupp, and D-SNP campaigns in real time during AEP
- Understand how year-round upper-funnel brand campaigns support enrollment during AEP through multi-touch attribution
Member acquisition does not stop when enrollment closes. Payers need to efficiently acquire new members, re-engage prior prospects, and avoid wasted spend, all while operating under strict HIPAA, CMS, and state requirements.
How Freshpaint Helps:
- Build lookalike audiences based on high-value enrolled members to expand reach
- Re-engage prospects who engaged during a prior AEP but did not complete enrollment
- Segment campaigns by plan interest, including Medicare Advantage, MedSupp, and D-SNP
- Exclude current members to maximize new member acquisition efficiency
Enrollment decisions are influenced by multiple experiences across research, comparison, and post-login engagement. Payers need to understand which interactions actually predict completed enrollments or plan switches.
How Freshpaint Helps:
- Automatically capture quote starts, plan comparisons, subsidy tools, and enrollment CTAs
- Reconstruct enrollment funnels after AEP to identify behaviors that led to completed enrollments or plan switches
- Connect pre-login plan research with approved post-login portal actions and administrative milestones
- Maintain visibility across payer sites, microsites, and vendor-managed pages
Why Payers Choose Freshpaint Over Alternatives
Freshpaint has deep expertise in enterprise data, regulatory environments, and digital marketing at scale. For payers, that means a platform designed to support compliant analytics, attribution, and tracking across complex multi-platform stacks that can be used to connect campaign activity to real enrollment results.
Freshpaint doesn’t treat compliance as an add-on or a box to check; its privacy-first foundation is designed to give teams greater control and visibility into how enrollment data is collected and shared, even after risky tracking tools are removed.
Enrollment periods don’t allow for long implementation cycles or constant rework. Freshpaint combines marketer-friendly controls with built-in safeguards. This lets teams launch, adjust, and optimize enrollment campaigns without waiting for engineering support. Marketing gets to move at speed without sacrificing compliance.
Freshpaint understands payer marketing and helps teams achieve their specific goals, while maintaining high standards for privacy and data quality. This partnership helps payer teams move faster during enrollment periods, avoid missteps, and continuously improve performance with confidence.
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