Solutions for Hospital & Health System Marketers

Grow Patient Volume. Prove Marketing Impact. Protect Patient Privacy. 

Strengthen your marketing performance and show leadership real results with a privacy-first marketing platform that’s purpose-built for enterprise health systems. With Freshpaint, you can drive patient acquisitions, measure what works, optimize your spend, and protect patient data across every channel without relying on IT or worrying about compliance violations.
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Trusted by leading health systems nationwide.

The Results Healthcare Marketers Achieve with Freshpaint

Reduce patient acquisition costs, prove marketing impact to leadership, and eliminate HIPAA compliance risk while moving faster than IT-dependent alternatives.
5-25%
Lower patient acquisition costs
50%
Reduction in cost per click (CPC)
0
IT lift required for marketing teams to launch campaigns
BAA
covered for every integration, analytics tool, and ad platform connection
The Freshpaint Platform for Health Systems

Solutions That Transform Healthcare Marketing

Freshpaint solves the privacy-performance gap with three integrated solutions. Together, they protect compliance, measure marketing impact to prove ROI, and improve performance to reduce acquisition costs and scale growth
Improve Marketing Performance

Unlock measurable multi-channel marketing across the patient journey. Freshpaint brings privacy-safe conversion signals back to your ad platforms and enables HIPAA-safe lookalike, retargeting, and exclusion audiences based on your highest-value patients. You’ll grow patient volume without increasing spend.

  • See a 20–50% lift in conversion rates
  • Run retargeting, lookalikes, and exclusion campaigns
  • Improve ad platform optimization with real conversion data
  • Scale winning campaigns with confidence
Product Spotlight: Audiences
Freshpaint Audiences lets you build segments from EHR data, CRM records, and website behavior—all within a BAA-covered platform.
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Measure Marketing Impact

Close the loop between ad spend and patient acquisition. Freshpaint equips marketing teams with the kind of evidence leadership expects: clear, defensible signals that reflect real impact. With a clearer picture of what’s actually driving momentum, conversations about investment, prioritization, and strategic direction shift in your favor. 

  • Prove which campaigns and channels drive patient volume and revenue
  • Show CFOs defensible marketing ROI
  • Get budget increases based on proven performance
  • Position marketing as a revenue driver
Product Spotlight: Insights / Analytics
Unify performance data across channels. Make smarter budget decisions without exposing  PHI.
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Protect Privacy & Compliance

Safeguard your marketing strategy from compliance disruption. Pixels that help optimize campaigns also leak sensitive data, forcing teams to choose between performance and compliance. Freshpaint eliminates that tradeoff by replacing risky trackers with a privacy-compliant foundation that keeps your programs running smoothly.

  • Built on a HIPAA-compliant foundation
  • Eliminate legal exposure from pixels
  • Restore conversion tracking and optimization
  • Marketing moves at speed without IT bottlenecks
Product Spotlight: Web Tracker Monitor
See every tracker on your site and evaluate risk exposure. Stay audit-ready and protect your organization from lawsuits.
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Proven Results

Real Impact From Leading Healthcare Organizations

The Freshpaint Difference

Why Hospitals Choose Freshpaint 

Health systems evaluating marketing platforms aren’t just comparing features. They’re evaluating risk, scale, and long-term partnership. Freshpaint stands apart as a platform that’s already operating at an enterprise level, not adapting to it.
Purpose-Built for Large, Complex Health Systems

Calling Freshpaint purpose-built isn’t just an empty claim. It’s a reflection of the time spent designing a solution that works the way enterprise healthcare organizations actually operate. Compliance and performance are built in, which is why the platform’s already in production, at scale, with some of the largest health systems across the country.

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Enterprise-Ready Without Long Build Cycles

Because Freshpaint is designed for how enterprise healthcare organizations actually operate, teams don’t need months of customization or ongoing engineering just to get value. Unlike other options that take months to get off the ground, implementation with Freshpaint takes about 3-6 weeks.

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Built for Marketers, Trusted by IT and Compliance

Marketing speed often breaks down the minute compliance enters the conversation. But Freshpaint gives teams the best of both worlds. With no-code controls and built-in safeguards, marketing teams can make changes, launch campaigns, and optimize performance without waiting on engineering or risking compliance.

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Supported by Teams That Know Healthcare

Other solutions provide generic or limited support that doesn’t account for the complexity of regulated healthcare environments. But Freshpaint’s customer success team is focused on helping healthcare organizations achieve their specific goals, while maintaining high standards for privacy and data quality.

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Ready to Prove Marketing ROI for Your Health System?
Join 250+ healthcare organizations just like yours that are using Freshpaint to improve marketing performance—all while maintaining HIPAA compliance and eliminating legal risk.
Schedule a Demo
Still deciding?