Build a Stronger Privacy Posture. Unlock Your Marketing Performance.
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Freshpaint Makes Privacy the Foundation for Better Marketing Performance
Remove third-party pixels that leak health and sensitive information and replace them with Freshpaint's BAA or DPA-covered tracking layer. Every data flow is filtered server-side before reaching ad platforms and analytics tools, so health information never leaves your environment.
Maintain evidence of control for regulators, auditors, and internal compliance reviews. See exactly what data is being shared, with whom, and when on real-time dashboards that make a defensible strategy.
Websites change over time, and new tracking technologies can be added creating a silent new risk exposure. Freshpaint gives you centralized governance—one platform controls what all your marketing tools can access, so legal and compliance don’t just depend on marketing remembering to check.
When legal teams trust your data infrastructure, they say "yes" instead of "no." Freshpaint creates alignment by giving both teams visibility, control, and confidence that growth strategies won't trigger enforcement actions.
Privacy claims and violations don't just mean fines. They mean reputational damage, lost patient trust, and (for PE-backed organizations) valuation risk during diligence. Freshpaint protects the business outcomes and brand you've worked to build.
State privacy laws, OCR guidance, FTC consumer protection, and class action lawsuits keep changing the rules. Freshpaint's infrastructure adapts automatically, so your marketing and privacy strategy stays updated even as regulations evolve.
The Tools to Protect Privacy & Compliance
Finding trackers is easy. Knowing what matters and what to do next is where healthcare teams get stuck. Freshpaint helps teams identify risky trackers, understand what changed, focus on what needs attention, get findings to the right people, and keep a record of decisions over time.
Key Benefits:
- Prioritize findings that need attention and action
- Understand what changed and where unfamiliar trackers came from
- Review trackers and record decisions in Freshpaint
- Share findings with privacy, IT, developers, or agencies
- Keep a history of tracker activity, decisions, and follow up
Go beyond basic cookie banners with consent management built for healthcare. Collect granular user preferences, enforce those preferences across all your marketing tools, and maintain audit trails proving you respect visitor choices. Unlike generic consent platforms, Freshpaint ensures that when users opt out, data flows actually stop—not just the banner recording a preference.
Key Benefits:
- Granular consent controls by tool, data type, and purpose
- Enforcement across all downstream platforms
- Audit trails for regulatory reviews and compliance documentation
- Pre-built templates that support state privacy laws
- Integration with your existing privacy infrastructure
Define exactly which data points flow to which platforms at the event level. Create custom allowlists and blocklists that automatically filter health information before it reaches third-party tools. No more relying on developers to remember rules or hoping marketing doesn't accidentally expose sensitive data. Freshpaint enforces governance automatically, so compliance doesn't depend on human memory or manual processes.
Key Benefits:
- Event-level control to decide what each tool can and can't access
- Automatic PHI filtering with customizable allowlists and blocklists
- Visual governance interface with no coding required
- Real-time enforcement that stops risky data flows before they happen
- Audit trails showing exactly what was blocked and why
Remove all third-party trackers from your website and replace them with Freshpaint's protected tracking layer. Collect data server-side (where you control it) instead of letting pixels collect by default and leak sensitive information. This is the foundation that makes everything else possible: privacy-centered tracking that preserves performance.
Key Benefits:
- BAA or DPA-covered tracking infrastructure that replaces risky third-party pixels
- Server-side data collection that helps prevent health information reaching third-party platforms
- Works with all your existing marketing tools through 100+ integrations
- Designed to support OCR and state consumer privacy laws
- Maximum performance and visibility, less risk
Built for Your Type of Organization
Built for Your Type of Organization
Large health systems and regional hospitals are high-profile targets for FTC, state and OCR investigations and class action lawsuits. Freshpaint gives you audit-ready documentation, centralized governance across multiple sites and service lines, and defensible data practices that protect your organization from enforcement actions.
Key Applications:
- Replace risky GA4 and advertising pixels across all hospital websites and patient portals
- Centralized governance for multi-site systems with one policy enforced everywhere
- Audit logs for compliance reviews, investigations, and internal audits
- BAA-covered infrastructure that satisfies HIPAA requirements by default
Multi-location urgent care chains, outpatient centers, and specialty providers need to grow patient volume without compliance friction getting in the way. Freshpaint helps marketing teams keep acquisition programs running, maintain visibility across channels, and show compliance teams and auditors that growth won’t introduce new risk.
Key Applications:
- Audit-ready compliance documentation for PE diligence and investor reviews
- Multi-location governance with consistent compliance across all clinics
- Remove risky pixels that create liability during rapid growth phases
- Demonstrate to CFOs and PE firms that marketing growth won't trigger enforcement actions
From PE-backed DSOs to independent practices, dental organizations need to keep patient acquisition running without compliance concerns shutting down effective marketing. Freshpaint provides centralized governance across all your locations, with clear audit trails that support compliant growth and protect patient data.
Key Applications:
- Centralized compliance and governance for multi-location DSOs ensures that one policy and strategy is enforced everywhere
- Audit documentation for insurance carriers, PE firms, and compliance reviews
- Remove risky pixels that create liability as you scale locations
National and regional payers face intense scrutiny from federal and state regulators, especially during AEP when marketing volumes spike. Freshpaint helps you run privacy-safe campaigns at scale, maintain audit trails for internal audits or regulatory reviews, and demonstrate to compliance teams that growth strategies won't trigger enforcement actions.
Key Applications:
- HIPAA-safe tracking during high-volume AEP campaigns
- Audit trails for compliance reviews
- Documentation proving data practices meet both HIPAA and state privacy law requirements
Healthcare organizations, from covered entities to pharmaceutical companies, device manufacturers, and virtual care platforms, face a complex regulatory landscape, including FTC consumer privacy protections, state privacy laws, class action lawsuits, and Congressional scrutiny. Freshpaint helps you run privacy-safe DTC and DTP campaigns, demonstrate defensible data practices, and avoid the costly enforcement actions that have hit companies like GoodRx.
Key Applications:
- Privacy-centered tracking for DTC and DTP campaigns, co-pay programs, and patient support sites
- Consent management that supports state privacy compliance (e.g., California, Colorado, Maryland, Washington, and others)
- Audit trails proving you're not improperly sharing sensitive health data with ad platforms
- Privacy-first foundation prevents sensitive data from reaching downstream platforms
Unlock Your Marketing Potential
Common Questions About Protecting Privacy & Compliance
Most healthcare websites are leaking PHI right now through third-party pixels and trackers. Freshpaint can scan your site in minutes and show you exactly which tools are collecting and exposing sensitive data and they live on your website.
No. Consent banners record user preferences, but they don't actually stop pixels from firing or data from flowing to third-party platforms. Regulators and plaintiff attorneys have explicitly called out consent-only approaches as insufficient. Freshpaint blocks unpermitted data from leaving your environment. Consent is honored instantly, and downstream tools only receive data when they’re allowed to.
With Freshpaint, you have audit trails showing exactly what data you collect, where it goes, and how you control personal and health information. This documentation is critical for preventing and defending against enforcement actions or class-action lawsuits. Plus, Freshpaint’s infrastructure follows the approach outlined in updated HHS guidance for use of online tracking technologies in healthcare, giving you a defensible position if regulators come knocking.
No. Most customers complete implementation in 3 weeks without disrupting campaigns. Freshpaint migrates your existing tags, sets up safe alternatives, and transitions gradually. This lets marketing stay running while you eliminate risk.
Freshpaint is designed to make compliance teams say "yes" instead of "no" by providing proactive risk identification and management, documentation, audit trails, and data agreement coverage that meet their requirements. Most customers find that legal becomes their biggest advocate once they see how Freshpaint reduces organizational risk.
Freshpaint's infrastructure adapts to evolving regulations automatically. When new state privacy laws take effect or OCR updates guidance, controls are updated so you stay compliant without manual work. Your compliance doesn't break when rules change.
Removing all tracking eliminates compliance risk, but it also eliminates visibility, attribution, and your ability to optimize campaigns. Freshpaint gives you the best of both worlds—full tracking visibility with zero compliance risk. You don't have to choose between growth and safety.
Simple Pricing That Scales With You
Improving performance is just the beginning. Once you've optimized campaigns and lowered costs, take the next step.
Fast time to insight—start proving ROI within a few weeks.
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