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Drive Patient Acquisition. Track Attended Appointments. Protect Patient Data.
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The Results Specialty Providers Achieve with Freshpaint
Solutions That Transform Specialty Care Marketing
Drive efficient patient acquisition without privacy risk. Freshpaint gives specialty care marketers a compliant way to build and activate high-intent audience segments based on real behaviors (e.g., treatment interest, appointments booked) without exposing patient information.
- Build retargeting and lookalike campaigns without exposing patient data
- Reduce CAC for high-value procedures and services
- Scale winning campaigns across locations without guesswork
- Improve efficiency without reintroducing compliance risk
Move beyond clicks and bookings to understand what actually drives care delivered. Freshpaint connects marketing activity to real outcomes so performance reporting aligns with how leadership evaluates success.
- Connect campaigns to booked and attended visits
- Attribute downstream outcomes back to channels and spend
- See which channels work best in different markets
- Identify top-performing markets to guide expansion decisions and budget allocation
Replace risky tracking tools with a privacy-first foundation built for healthcare. Freshpaint gives teams control over data collection and sharing while keeping marketing programs live and measurable.
- Identify and monitor third-party trackers across specialty sites
- Catch new or unauthorized trackers before they create compliance liabilities
- Automatically enforce user consent preferences across locations and markets
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Purpose-Built for How You Market
Patients often begin their journey by researching symptoms, treatments, or procedures across educational content. These pages generate strong intent signals, but traditional tracking creates privacy and compliance risk.
How Freshpaint Helps:
- Understand which specialty pages and educational content lead to booked consults
- Maintain visibility into which content drives downstream bookings and calls
- Capture engagement across high-intent content without exposing sensitive health context
Specialty conversions often happen after long consideration cycles or offline interactions. Teams need visibility into real outcomes that they can stop trying to optimize around clicks and form fills instead of care delivered.
How Freshpaint Helps:
- Compare campaign performance based on visits delivered
- Attribute phone calls and scheduling actions back to campaigns
- Track show rates and identify channels or locations with no-show risk
- Identify drop-off points across longer patient journeys
Specialty providers depend on retargeting and audience segmentation to convert interest into visits and ongoing care. Teams need a way to build, refine, and activate audiences based on meaningful engagement.
How Freshpaint Helps:
- Retarget high-intent patients who viewed specialty pages or started but didn’t complete booking
- Suppress patients who have already booked or completed care
- Build lookalike audiences from patients who actually attended appointments
Why Specialty Providers Choose Freshpaint Over Alternatives
Freshpaint is purpose-built to support patient acquisition and measurement under real regulatory constraints. That means privacy-safe data collection, healthcare-aware governance, and performance measurement that holds up across specialty workflows.
Freshpaint lets specialty marketing teams launch and optimize campaigns without waiting on engineering for every change. Marketers can manage tracking, audiences, and measurement through a no-code interface, while IT and compliance retain centralized governance and audit visibility.
Freshpaint doesn’t treat compliance as a checkbox. The privacy-first data foundation allows specialty providers to measure performance, optimize campaigns, and scale acquisition without exposing patient data or triggering shutdowns.
From implementation through ongoing optimization, teams work with healthcare-focused experts who help navigate privacy changes, restore lost measurement, and ensure marketing continues to drive patient volume without introducing risk.
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