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Prove What Drives Orthopedic Appointments Without Creating Privacy Risk
The Results Orthopedic Groups Achieve with Freshpaint
Solutions That Transform Orthopedic Marketing
Scale what works across joint replacement, spine, and sports medicine without increasing compliance risk. Freshpaint restores the conversion signals ad platforms need to optimize performance while automatically removing health context and enforcing governance.
- Activate retargeting audiences based on high-intent actions without sharing diagnosis or procedure data
- Improve efficiency and lower acquisition costs
- Build lookalike audiences and suppress converted patients to optimize spend
- Send privacy-safe conversion signals back to Google and Meta so platforms can optimize toward real outcomes
Unlock a clear view of which campaigns drive care. With outcome-based measurement, marketers can confidently report ROI, guide budget decisions, and align performance reporting with how leadership evaluates success.
- Connect ad impressions and clicks to booked and attended orthopedic appointments
- Attribute booked and attended appointments back to campaigns
- Compare cost per appointment across joint replacement, spine, and sports medicine programs
- Defend marketing spend with outcome-based reporting leadership can trust
Gain control, visibility, and peace of mind as privacy expectations rise. Freshpaint replaces risky pixels, trackers, and scripts with a privacy-first foundation that prevents PHI from flowing downstream by default.
- Identify and monitor third-party trackers across procedure, education, and scheduling pages
- Maintain clear audit trailsand oversight to support compliance and legal reviews
- Reduce exposure while keeping marketing programs live and measurable
Real Impact From Leading Healthcare Organizations
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Purpose-Built for How You Market
Orthopedic patients often begin their journey by researching symptoms, treatment options, and procedures like joint replacement or spine surgery. These pages generate valuable intent signals, but they’re also where traditional tracking creates risk.
How Freshpaint Helps:
- Capture engagement on education and procedure pages
- Prevent sensitive health context from flowing to analytics and advertising platforms
- Maintain visibility into which content drives downstream scheduling and calls
- Support compliant optimization for upper-funnel campaigns
Most orthopedic conversions happen offline or after long nurturing cycles. Without outcome visibility, teams are forced to optimize around clicks instead of care delivered.
How Freshpaint Helps:
- Connect ad clicks to booked and attended appointments
- Attribute phone calls and scheduling actions back to campaigns
- Measure cost per appointment instead of cost per click
- Identify drop-off points across long consideration journeys
From athletes with sports injuries to older adults researching joint replacement, orthopedic marketers rely on segmentation to reach distinct patient groups. Traditional audience-building methods often expose sensitive health context.
How Freshpaint Helps:
- Build audiences from privacy-safe engagement signals across digital touchpoints
- Support segmented campaigns without sharing diagnosis or procedure data
- Create lookalike audiences to expand reach in competitive local markets
- Suppress patients who have already booked or completed care
Why Orthopedic Marketers Choose Freshpaint Over Alternatives
Unlike other solutions that try to adapt to healthcare, Freshpaint is designed specifically for organizations that need to measure performance under strict regulatory constraints. It’s designed to handle sensitive data, long patient journeys, and enterprise-scale marketing.
Freshpaint is easy to deploy and intuitive to use, without heavy engineering lift. Marketing teams can launch, optimize, and iterate quickly, while IT and compliance teams maintain the governance they need behind the scenes.
From implementation through ongoing optimization, Freshpaint partners with teams to ensure performance goals are met, data flows remain compliant, and measurement holds up under leadership and regulatory review. The result is sustained value, not just a technical setup.
Freshpaint doesn’t treat compliance as a checkbox. It creates a governed data foundation that enables compliant analytics, attribution, and media measurement across the full marketing funnel.
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