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One Dashboard. Every Channel. Real ROI.
All Your Marketing Data in One Compliant Dashboard With Real-Time Insights
Because Freshpaint sits between your website and all downstream tools, it provides immediate access to the metrics your business cares about. No more stitching data together or waiting on reports.
- Track users from ad click → site visit → conversion
- View key performance metrics (e.g., CAC and conversion rates) across all your platforms
- Attribute conversions accurately across the entire funnel
- See which campaigns drive real outcomes, not just web activity
With unified metrics in one real-time dashboard, you can confidently invest in what’s working and adjust spend while campaigns are still live.
- Identify top-performing platforms, campaigns, and service lines
- Reallocate spend in real time based on performance
- Make strategic decisions in real time, not weeks later
Freshpaint makes it easy to show how marketing investments translate into appointments, revenue, and business goals, so leadership can clearly see your team’s impact.
- Translate campaign performance into appointments and revenue
- Show leadership exactly which channels drive results to unlock more budget
- Align marketing results with the business goals and in the language your leadership cares about
Everything You Need to Measure, Prove, and Improve Marketing ROI
Freshpaint Insights connects directly to the ad platforms and key marketing tools you already use, pulling every performance metric into a unified, HIPAA-compliant
Built for Your Type of Organization
Marketing teams in large health systems manage dozens of service lines, hundreds of campaigns, and complex attribution scenarios. Leadership expects clarity across all of them. Freshpaint Insights brings that data together, making it easier to see which specialties, campaigns, and channels are actually driving ROI. This helps you allocate budgets strategically and prove marketing's impact to leadership.
- Compare CAC and conversion rates across service lines (cardiology, orthopedics, oncology, women's health)
- Apply multi-touch attribution to understand how brand awareness and lower-funnel campaigns work together
- Communicate and report results in the outcome-based metrics your organization cares about
Multi-location urgent care chains, outpatient centers, and specialty providers need location-level insights to optimize campaigns across dozens or hundreds of clinics. Freshpaint Insights provides clear visibility into which locations, markets, and campaigns deliver the best CAC, making it easier to double down on what’s working and cut spending where it isn’t.
- Track CAC, appointment volume, and ROAS by location, market, and region
- Compare performance across 50-200+ locations from one dashboard
- Identify top-performing markets to guide expansion decisions and budget allocation
- See which channels work best in different markets
High-value treatments like implants, orthodontics, and cosmetic dentistry come with long sales cycles that are nearly impossible to measure with standard ad platform reporting. With Insights, you can finally bridge the gap between ad clicks and completed procedures, giving marketing teams the clarity they need to justify spend and guide growth conversations with CFOs and PE partners.
- Measure performance across your DSO network to see which locations convert best
- Compare channel performance for high-value vs. lower-cost procedures
- Prove marketing ROI to PE firms and CFOs with revenue-based attribution
During Annual Enrollment Period, every day (and dollar) matters. National and regional payers need real-time visibility into which channels, creatives, and markets deliver the lowest cost-per-enrollment. Freshpaint Insights gives you the data to optimize during AEP and prove ROI to leadership year-round.
- Monitor lead generation and conversion rates by channel and market
- Compare performance across Medicare Advantage, MedSup, and D-SNP campaigns in real-time during AEP
- Understand how year-round upper-funnel brand campaigns support conversions during your open enrollment period through multi-touch attribution
Pharmaceutical companies, medical device manufacturers, and virtual care platforms running direct-to-consumer campaigns need compliant analytics that connect ad clicks to trial sign-ups and enrollments. Freshpaint Insights gives you full visibility into campaign performance without exposing sensitive data.
- Track conversions across all DTC channels
- Measure performance by campaign strategy without exposing patient health information
- Compare channel effectiveness for awareness vs. conversion-focused campaigns
- Apply multi-touch attribution to understand the full patient journey from education to action
- Prove ROI on educational content, video campaigns, and sequential marketing strategies
Get Even More From Your Marketing Data
Common Questions About Freshpaint Insights
Freshpaint Insights is built specifically for healthcare and compliant by default. Unlike GA4, Looker, or Adobe Analytics, which show onsite activity, Insights unifies performance across your ad channels using first-party data, something traditional analytics tools can’t provide without extensive engineering.
Yes. Many customers use GA4 for basic website analytics and Insights for marketing performance and cross-channel attribution. Insights shows cross-channel CAC, CPA, CTR, and ROAS for your connected ad platforms.
No. Insights is built for marketers. Once your Freshpaint integrations are connected (which our team helps with), Insights automatically pulls data and generates dashboards. No SQL, no data pipelines, no dev tickets required.
Insights supports multiple attribution models: first-click, last-click, linear, U-shaped, or J-shaped. Switch between models to understand how different touchpoints contribute to conversions across the patient journey.
Insights updates continuously as campaigns run and conversions happen. You don't wait for end-of-month reports. You get to see performance today and adjust budgets or strategies immediately.
Yes. Marketing teams, analytics teams, executives, and agencies can all access dashboards with appropriate permission levels.
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