Freshpaint Healthcare Privacy Hub

Your one-stop shop to stay up-to-date with the ever-evolving world of healthcare privacy. Bookmark this page for the latest updates, reactions, and resources to prioritize healthcare privacy without compromising marketing performance.

Featured Content

More Resources to Help You Stay Informed About Healthcare Privacy

Discover a growing library of articles, videos, and thought leadership.

Marketing in a HIPAA World eBook
NEWS

Data Privacy Startup Raises $30M to Ease Healthcare Providers' Regulatory Burden

Federal guidance restricting healthcare providers' use of third-party trackers, along with the proliferation of direct-to-consumer health services, has spawned a new crop of healthtech startups promising to help beleaguered providers stay on the right side of the law.

Marketing in a HIPAA World eBook
Article

What Our $30M Series B Means For Healthcare: A Message From Our CEO

Freshpaint's $30M Series B promises to unlock the full potential of privacy-first marketing for all of healthcare.

Marketing in a HIPAA World eBook
One Pager

The AHA Ruling: What Healthcare Marketers Need to Know

The recent AHA lawsuit ruling on June 20, 2024 underscores the critical importance of ongoing privacy and compliance responsibilities for organizations handling health information. Download this one pager to learn what you need to know.

Marketing in a HIPAA World eBook
Article

What the Recent AHA Lawsuit Ruling Means for Healthcare Organizations

Learn what the federal court ruling about the use of third-party tracking technologies on public-facing websites means for healthcare.

Marketing in a HIPAA World eBook
FAQ

Ask a Healthcare Lawyer: HIPAA Compliance for Marketers

Since HHS first issued its guidance on the use of online tracking technologies, healthcare organizations have faced uncertainty and unclear directives. To address this ambiguity, we sought insights from an expert in the field.

Marketing in a HIPAA World eBook
Article

A Timeline of Events Around Tracking Technologies in Healthcare

A detailed breakdown of the events leading to the current state of privacy in healthcare marketing.

Marketing in a HIPAA World eBook
Article

Cut the Jargon: A Look at the FTC-HHS Privacy Warning and What It Means For Your Healthcare Org

The FTC and the HHS joined forces to warn 130 hospital systems and telehealth providers about the HIPAA compliance risks of using web tracking technologies on their websites. Learn all about it in this article.

Marketing in a HIPAA World eBook
Article

Beyond the Fine: What the FTC’s Crackdown on Cerebral Really Means for Healthcare Marketers

Cerebral, a telehealth company, was fined $7 million by the FTC for sharing sensitive data of over 3 million users with third parties and failing to secure patient records. Find out what this means for healthcare marketers.

Marketing in a HIPAA World eBook
eBook

Exploring Web Trackers Beyond Google Analytics

Your guide to identifying and resolving web tracker risk so you can prioritize privacy without compromising marketing performance.

updated HHS guidance
Article

March 2024: HHS Approves Tools Like Freshpaint In Latest Guidance Update

In March, HHS updated its guidance to call out Customer Data Platforms as viable alternatives to web tracking technologies that don’t support Business Associate Agreements. This guidance answers several crucial questions raised by earlier advice. Read on to learn more.

updated HHS guidance
VIDEO

March 2024: What the Updated HHS Guidance Means for Your Healthcare Org

In March, HHS updated its guidance to call out Customer Data Platforms as viable alternatives to web tracking technologies that don’t support Business Associate Agreements. This guidance answers several crucial questions raised by earlier advice. Watch now to learn more.