Overcoming a 70% Cost Per Lead Spike: Freshpaint Restores Performance for Healthcare Marketing

Healthcare organizations are caught between compliance and performance. Ad trackers like Meta’s Pixel can lead to HIPAA violations and other serious legal issues. To adhere to data privacy regulations, many organizations remove all ad trackers. 

While this ensures compliance with privacy laws, it leaves businesses blind to their marketing performance. The result is marketing efforts turning "upside down," where the spend outweighs the revenue generated—a dangerous situation that puts jobs and the organization's financial health at risk.

The Challenge

Removing ad trackers disrupts the flow of critical data to advertising platforms, resulting in:

• Skyrocketing Cost Per Lead (CPL): Without accurate data, platforms struggle to optimize campaigns, causing CPL to surge.
• Inefficient Marketing Spend: Companies cannot verify data accuracy, leading to ineffective strategies and wasted resources.
• Reduced Visibility: Lack of insights hampers the ability to make informed decisions.

It's a binary choice: use ad trackers and risk severe HIPAA violations and legal repercussions, or remove them entirely and watch your marketing spend spiral out of control until a privacy-first solution is found.

Real-World Impact

Here’s what happened to six organizations that “went dark” and removed ad trackers:

• Heartland Dental: Experienced an 8x increase in CAC after removing ad pixels. Restoring the data loop with Freshpaint brought their CAC back to baseline.
• Vybe Urgent Care: Struggled to verify data accuracy due to missing tracking components. With Freshpaint, their data is more accurate than before.
• Allergy Partners: CPL jumped to $300 and dropped back to $12 after adopting Freshpaint.
• BU Dental: Saw their CPL drop from $13 - $9 after implementing Freshpaint.
• A behavioral healthcare provider: Saw Cost-Per-Acquisition (CPA) spike, which dropped by 70% post-Freshpaint implementation.
• A top-ranked specialty hospital: Witnessed a 50% reduction in Cost Per Click (CPC) upon implementing Freshpaint to restore data to their ad platforms.

The common thread across these successes is that Freshpaint enables companies to send safe, compliant data back to advertising platforms without compromising user privacy. 

The Facts

By implementing Freshpaint, organizations can:

• Restore Critical Data Flow: Ensuring ad platforms receive necessary data to optimize campaigns.
• Reduce Marketing Costs: Bringing CPL, CPA, and CPC back to baseline levels.
• Enhance Reporting and Strategy: Providing accurate insights for better decision-making.

What Customers Say

“Freshpaint helped us go from flying blind to optimizing everything. We finally had the data we needed to prove the value of digital advertising. It’s been a game-changer for us.” - Jonathan Silver, Allergy Partners

“Freshpaint has been able to enhance our reporting, and, ultimately, what we're doing in terms of strategy.” - Andrew Lacomba, Vybe Urgent Care

“By using Freshpaint we get to replace the native pixels from Google and Meta to fully govern what data gets shared with those platforms.” - Andy Waldrop, WebMD Ignite

"We've had Freshpaint implemented for a few months now, and we've seen a pretty significant decrease in our cost per conversion month over month." - Julie Elias, BU Dental

“Freshpaint has helped us future-proof so that no matter what campaign we stand up or what changes happen in technology, they're already on it.” - Lauren Anderson, Baptist Health

‍Protect Patient Privacy

By turning the lights back on, Freshpaint empowers companies to navigate data compliance while maintaining marketing effectiveness. The result is optimized advertising spend, reduced inefficiencies, and improved strategic outcomes.

Find out what happens when you remove data from your marketing campaigns: