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Acquire More Patients. Prove ROI. Stay Compliant.
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The Results Urgent Care & Outpatient Marketers Achieve with Freshpaint
Solutions That Transform Urgent Care Marketing
Capture high-intent demand in real time. Freshpaint restores the conversion signals ad platforms need to optimize performance, without exposing sensitive health data. This lets you optimize campaigns around real patient behavior, not surface-level proxies, and scale what works across locations.
- Run retargeting, lookalike, and exclusion campaigns without exposing PHI
- Reduce acquisition costs by scaling what works across locations
- Grow patient volume without introducing new compliance risk
- Capture high-intent demand in competitive, zip-code–level searches
Connect ad spend to attended appointments so performance is measured by real outcomes, not assumptions. With visibility into cost per attended visit and ROI by location or campaign, you can confidently defend spend and guide smarter budget decisions.
- Measure cost per attended appointment, not inflated booking or form-fill metrics
- Compare performance across states, regions, and optimization strategies using real outcomes
- Identify no-show and drop-off patterns that inflate reported ROI
- Defend marketing spend with outcome-based reporting
Replace risky pixels, trackers, and scripts with a governed tracking layer that prevents PHI from flowing downstream. Freshpaint lets you maintain audit-ready visibility, reduce legal and valuation risk, and keep marketing moving without compliance disruptions.
- Identify and manage trackers across dozens or hundreds of location sites from one view
- Restrict third-party ad platform access to PHI while still enabling targeted advertising
- Maintain documentation for audits, diligence, and reviews
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Purpose-Built for How You Market
Urgent care marketing begins at the moment of need. Patients search by symptom, location, and availability, often making decisions in minutes. Performance depends on visibility in high-intent local search without exposing sensitive health data.
How Freshpaint Helps:
- Preserve conversion visibility on health-related and location-based pages without leaking sensitive health data
- Activate urgent care–specific audiences across Google Ads, Meta, and programmatic DSPs
- Recover demand by retargeting prospects who visited location pages or started booking
- Support competitive, location–level acquisition strategies
Multi-location urgent care chains and outpatient providers need location-level insights to optimize campaigns across dozens or hundreds of clinics. Freshpaint provides clear visibility into which locations, markets, and campaigns deliver the best acquisition efficiency.
How Freshpaint Helps:
- Track acquisition cost, appointment volume, and performance by location and region
- Compare performance across dozens or hundreds of locations from one dashboard
- Identify top-performing markets to guide budget allocation and expansion decisions
- Understand which channels perform best in different markets
Booked appointments don’t equal care delivered. Measuring cost per attended visit helps teams identify what truly drives patient volume, adjust spend when campaigns yield high no-show rates, and prove marketing impact to leadership.
How Freshpaint Helps:
- Measure cost per attended visit by location, market, and campaign
- Track show rates and identify clinic locations or channels with no-show issues
- Compare performance based on chair-filling, not calendar-filling
- Send attended visit conversions to Google and Meta to support optimization
As urgent care organizations grow, marketing expands into new channels and markets. Freshpaint provides a privacy-first foundation that you need to scale new initiatives while maintaining control.
How Freshpaint Helps:
- Monitor trackers across all your locations from one central dashboard
- Enable compliant tracking as marketing expands into new channels
- Consent management that scales across hundreds of locations without breaking performance
- Automatically enforce user consent preferences across locations and markets
Why Urgent Care & Outpatient Marketers Choose Freshpaint Over Alternatives
Freshpaint is purpose-built for healthcare from the ground up and it’s already operating in production across some of the largest organizations today. That experience shows up in how the platform handles enterprise data, compliance complexity, and real-world marketing demands without breaking under scale.
Most platforms default to sharing all data, requiring marketers to opt out of sharing sensitive information. Freshpaint flips this. Data is “always off” and teams explicitly choose what gets shared, dramatically reducing PHI exposure while still supporting analytics, attribution, and media performance.
Freshpaint allows marketers to define and refine events after data is collected, control what data is shared with each platform, and adjust measurement as strategies change, all without writing code. Teams move faster while built-in guardrails maintain privacy and data quality by default.
Freshpaint doesn’t stop at implementation. Customers are supported by a healthcare-focused customer success team that collaborates closely to drive measurable outcomes, maintain compliance confidence, and ensure long-term value as strategies evolve and organizations grow.
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