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Show the ROI Behind Every Implant, Consult, and Conversion
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The Results Dental & DSO Marketers Achieve with Freshpaint
Solutions That Transform Dental Marketing
Restore efficient patient acquisition without reintroducing risk. Freshpaint gives dental and DSO marketers a compliant way to build and activate high-intent audience segments based on real behaviors (e.g., appointment requests, treatment interest) without exposing patient information.
- Restore retargeting and lookalike campaigns without exposing patient data
- Reduce CAC for high-value procedures like implants, orthodontics, and cosmetic dentistry
- Scale winning campaigns across locations without guesswork
- Improve efficiency without reintroducing compliance risk
Unlock the full story for high-value dental care. Freshpaint helps you connect marketing spend to completed procedures, not just consultations. With outcome-level reporting, teams can measure ROI by procedure, compare performance across locations, and confidently justify spend to CFOs and PE partners.
- Track cost per attended consultation by procedure type
- Measure consultation-to-procedure conversion rates across your DSO network
- Compare channels based on completed treatments and revenue impact
- Reveal how patients move from marketing touchpoints to booked appointments
Replace risky tracking with a privacy-first foundation for performance. Freshpaint helps teams monitor and control what data is collected and where it’s sent, preventing unauthorized tracking and ensuring only approved, privacy-safe data flows to analytics and advertising platforms.
- Identify and manage third-party trackers across dozens or hundreds of practice sites
- Replace Meta pixels, Google tags, and other trackers with a compliant alternative
- Maintain audit-ready documentation for compliance and M&A diligence
- Keep marketing running without sudden shutdowns or performance drops
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Purpose-Built for How You Market
Freshpaint tracks privacy-safe engagement across procedure and service line pages, allowing dental teams to understand which treatments patients research, how interest develops over time, and which campaigns drive high-intent activity.
How Freshpaint Helps:
- Track CAC and ROI by procedure type (e.g., implants, Invisalign, veneers, whitening)
- Measure performance across your DSO network to see which locations convert best
- Prove marketing ROI to PE firms and CFOs with revenue-based attribution
- Bridge the gap between ad clicks and completed procedures with revenue-based attribution
DSOs and multi-location practices rely on dozens or hundreds of local websites to capture demand. Freshpaint gives you a unified view of performance. You can compare acquisition costs by location, identify top-performing practices, and scale winning strategies across the network with confidence.
How Freshpaint Helps:
- See exactly which trackers are running on each practice website
- Compare tracker activity across all locations in a DSO network
- Identify which locations have unauthorized or risky trackers installed
- Replace Meta pixels, Google tags, and other trackers with a compliant alternative
Booked consultations don’t always turn into attended visits or completed procedures. By sending privacy-safe conversion signals back to ad platforms, teams can measure true ROI by procedure and location, and optimize campaigns based on real patient outcomes instead of surface-level conversions.
How Freshpaint Helps:
- Track cost per attended consultation by procedure type (implants, ortho, cosmetic)
- Measure show rates for high-value consultations across your DSO network
- Compare channels based on consultation-to-procedure conversion rates
- Prove marketing ROI with treatment completion and revenue data
Many dental patients need multiple touchpoints before committing to care. Freshpaint allows you to re-engage high-intent prospects, suppress existing patients, and improve efficiency across long decision cycles.
How Freshpaint Helps:
- Use first-party data to find more people who resemble patients who completed high-value procedures
- Reconnect with prospective patients who requested consultations but didn’t book or didn’t show
- Exclude existing patients to focus acquisition efforts on net-new demand
- Nurture early-stage treatment researchers through longer decision cycles
Why Dental Organizations Choose Freshpaint Over Alternatives
Freshpaint is purpose-built for healthcare, with privacy controls and data handling designed to meet HIPAA requirements while still supporting modern performance marketing. Dental teams don’t have to adapt their workflows to fit the tool. Freshpaint fits the way dental marketing actually works.
Freshpaint gives marketing teams the independence to move fast. Consistent engineering help isn’t required. With no-code setup and built-in guardrails, teams can configure tracking, audiences, and measurement quickly, while IT and compliance teams retain oversight.
With Freshpaint, teams get more than a platform. They get a partner that understands what’s at stake. Dental organizations work closely with a healthcare-focused team to navigate compliance changes, restore lost capabilities, and ensure marketing continues to support patient acquisition goals without introducing new risk.
HIPAA compliance shouldn’t mean sacrificing marketing performance. Freshpaint enables compliant analytics, attribution, and media tracking that directly support patient acquisition and growth.
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