Freshpaint helps product, data, and marketing teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention.
Freshpaint captures customer actions on your product or site and a visual tagger configures events in minutes.
Send customer data from any source to any tool in your tech stack using Freshpaint's prebuilt destinations.
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Use autotracking to get new data implemented faster. Use precision tracking for more exact server-side implementation.
Stop waiting a month or more for engineering to code customer events. Freshpaint automatically detects customer clicks and actions on your product and site, helping you implement customer data faster.
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The beautiful thing about Freshpaint is that I can implement it with very limited engineering work and start getting a bunch of insights and get a more comprehensive picture of what our users are doing.
Non-engineers can name and configure customer events in minutes using a visual tagger. Point and click on any element, name it, and save it. It’s that easy.
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I wouldn't have been able to tell if my experiments were working without Freshpaint.
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Freshpaint connects sources – like your product, database, and SaaS tools – to more than one hundred destinations to help you more easily build and manage your data pipelines.
Freshpaint offers a hybrid approach to event tracking. By automatically tracking clicks and actions, Freshpaint helps you eliminate up to 70% of manually coded events. Precision tracking allows you to set up server-side events like successful checkouts using code.
Freshpaint is the only solution that helps healthcare providers stay safe by default. Freshpaint signs a BAA and is purpose built to keep you HIPAA compliant. Use tools like Google Analytics and Facebook Ads in a HIPAA compliant way. Save the cost of a full-time engineer normally needed to stay compliant.
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To maintain HIPAA-compliant customer data internally you have to have your own library for tracking events. You need to have  a bunch of database tables. You'd have to make your own data to go to some visualization platform, which would be annoying. I could see this being an entire engineer's time.
Get the customer data you need to drive growth without the dependency of engineers making changes in the codebase.
