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Drive Better Results Without Raising Spend
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Freshpaint Gives You Privacy-Compliant Tracking That Doesn't Sacrifice Performance
Exclude existing patients or non-converters from your campaigns using compliant audience segmentation, so every dollar goes toward net-new growth, not re-marketing to people who already converted or will never convert.
Build lookalike audiences from your best converters to expand reach efficiently. Target prospects similar to your most valuable patients or members without exposing PHI to ad platforms.
Retarget patients who showed interest but didn't book, converting more of the demand you've already created. Nurture high-intent prospects back into the funnel without wasting impressions on cold audiences.
Break down data silos by connecting key marketing and operational data in one BAA-covered platform. Build complete patient or member journeys from web click to attended appointments and optimize your campaigns based on which patients make it through your doors.
The Tools to Improve Marketing Performance
Create privacy-compliant lookalike audiences, retargeting lists, and exclusion segments from your first-party data. Target the right patients without exposing sensitive data to ad platforms. Reach high-value prospects, re-engage warm leads, and exclude existing patients, all within a BAA-covered platform.
Key Benefits:
- 87.8% Lower cost per lead (CPL) for Payer using Meta
- 10% lower cost per click (CPC) and cost per mille (CPM) for Payer using Meta
- Works seamlessly with Google Ads, Meta, and more
Seamlessly integrate with all your marketing tools, EHRs, CRMs, data warehouses, and more through pre-built, privacy-first connections. No engineering required. Activate campaigns across Google Ads, Meta, LinkedIn, DSPs, and more, all from one platform. Freshpaint safely unifies your data and gives you the freedom to test, optimize, and scale channels safely.
Key Benefits:
- 100+ Pre-built integrations with the tools you use most (ad platforms, analytics, CRMs, EHRs, and more)
- No-code setup—marketers can activate channels independently
- Fast time-to-value: activate new channels in minutes, not months
Complete Your Marketing Strategy
Common Questions About Improving Marketing Performance
Most customers are up and running in about three weeks. Freshpaint handles the heavy lifting, including migrating your existing tags, setting up integrations, and configuring your governance rules. You don’t need engineering resources to get started.
Yes. Freshpaint Audiences works with major ad platforms by activating segments using hashed or platform-specific identifiers, based on what each platform supports. Current supported platforms include Google Ads, Meta Ads, Microsoft Ads, and DSPs such as Viant and StackAdapt. Privacy-safe integrations with The Trade Desk, LinkedIn, MNTN, and more are in the works.
Freshpaint is a BAA-covered platform. When you build audiences, your data is disassociated from any health context that would constitute PHI before sending audience lists to ad platforms. They receive platform-specific identifiers, and no PHI or sensitive patient data is shared. This keeps you compliant while enabling sophisticated targeting.
No. Freshpaint integrations are no-code and marketer-friendly. You can connect new tools, activate channels, and enhance your marketing strategy directly in the platform without dev tickets or IT assistance.
Freshpaint Ad Performance integrates with the systems marketing teams rely on to measure the full path from ad click to appointment and beyond. Current support includes:
- Scheduling systems: Clockwise and select in-house systems
- Electronic health records (EHR): Salud, Experity, and other systems capable of sending data via SFTP
- Ad platforms: Google Ads and Meta
- Call tracking: Invoca and CallRail
- Analytics tools and data warehouses: Power BI, Snowflake, and similar platforms
Additionally, partnerships are underway to expand support for other EHR platforms such as Epic and MyChart.
Consent management platforms still allow PHI to flow to ad platforms if users consent, which creates HIPAA risk. Freshpaint is different: we filter data server-side, so PHI never reaches ad platforms regardless of consent. Plus, we give you audience targeting capabilities that consent platforms don't offer.
Freshpaint safely sends attended appointments back to Google Ads as a conversion signal. By sharing privacy-safe, lower-funnel data, ad platforms can optimize for actions that lead to real outcomes. This allows you to prioritize higher-value audiences, allocate more efficiently, and reduce acquisition costs, improving your overall ROI.
Simple Pricing That Scales With You
Improving performance is just the beginning. Once you've optimized campaigns and lowered costs, take the next step.
Fast time to insight—start proving ROI within a few weeks.
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