Advertising Integrations

Use customer data to scale your advertising.

Connect any advertising integration with the flip of a switch. Use a single implementation to track conversions and event data, and power your ad targeting with behavioral data.

Increase agility and drive revenue.

Harness behavioral data to engage customers – without limitations.

SUPPORTED ADVERTISING INTEGRATIONS
ONE IMPLEMENTATION TO MANAGE

Set Up Tracking Once, Integrate Anything

Automatically sync behavioral event data to all your advertising tools in minutes. It's a single implementation to manage.

AUDIENCE TARGETING

Targeting Based On User Behavior

Ad platforms like FB and Google target better when they have more data. Use customer data to enrich your ad targeting.

STANDARDIZED EVENT MAPPING

Data Mapping Done For You

Facebook, Google, Pinterest need the same event data....in different formats. Freshpaint handles this for you under the hood.

autotrack for advertising

Advertising event tracking made easy

Send event data directly to all advertising platforms, without any code. Freshpaint powers audience targeting based on user behavior, including pageviews, product views, orders completed, or even videos watched. Power campaign optimization based on downstream user behavior.

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EVENT MAPPING TO STANDARDIZED EVENTS

Standard Event Mappings With Clicks, Not Code

Freshpaint automatically maps your data to standard events for all your advertising tools. If Facebook accepts "Lead" and Pinterest requires "Signup" for the same event – when someone signs up for your service – you can build tracking once and Freshpaint will handle the rest.

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USER IDENTITIES

Fuel ad campaigns with real-time event and user data

Identify users and resolve identities across multiple devices. Build out customer profiles to enhance your marketing engagement. Power everything from you analytics tool, to your email tool, to your ad campaigns with the same identified user profiles.

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BLOCK PII & STAY COMPLIANT

Stay compliant and respect privacy rights

Stop leaking PII to Facebook, Google, and other advertising platforms. Fuel your ad campaigns with real-time event data and audiences. Get the tools you need to stay compliant with legal regulations like GDPR and CCPA

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hybrid data collection

Autotrack + Precision Tracking: A Hybrid Approach

Freshpaint is the only data platform with a hybrid approach to tracking.

This gives you the best of both worlds: the flexibility of Autotrack with the control of Precision Tracking. Use one, or the other, or both.

Autotrack

You don't need to deploy code for every single interaction you want to collect data for. Retroactively access data with the Time Machine.

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Precision Tracking

Client-side and Server-side APIs to build tracking into your website or app however you want. Collect clean, robust customer data that you control at the code level.

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