Freshpaint helps healthcare providers keep their first-party customer data HIPAA-compliant by default.
Freshpaint's ID Masking hashes user identifiers in a HIPAA-compliant way out of the box so you can track customer behavior without revealing the user.
Freshpaint's Enforced Allowlists block PHI by default and by destination, reducing compliance risks caused by human errors.
Freshpaint is 100% HIPAA compliant. It's purpose-built to replace unsafe tracking pixels to collect, store, and manage PHI across your entire tech stack.
HHS’s latest guidelines have caused plenty of problems and confusion. But the issue isn't with the tools you rely on like Google Analytics. The issue is specifically with the tracking technologies that companies like Google and Facebook use to suck up as much of your visitor data as they can get.
Safely send customer data to destinations that are not HIPAA compliant, like Google Analytics, so you can track behavior without revealing who the user is. Freshpaint's ID Masking de-identifies user data in an irreversible way out of the box.
Other tools require you to filter out PHI manually so it doesn't end up in non-compliant destinations. This opens you up to human errors. Freshpaint automatically blocks PHI in events and user properties from going to non-HIPAA compliant destinations.
Ad platforms like Facebook and Google don't sign BAAs. So how do you leverage rich customer data to create more target-rich audiences while staying HIPAA compliant? Freshpaint helps you build audiences using PHI in a BAA-protected platform, then sends the user data without PHI to your ad platform.
Get the customer data you need to grow your business all in a HIPAA compliant way.