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Stop Optimizing for Form Fills. Start Optimizing for Patient Visits.
Use Performance Data to Lower CAC and Prove ROI
Unify marketing data with downstream patient actions to see the full story without disrupting your existing workflows.
- Connect ad platforms to appointment and visit outcomes in a single HIPAA-compliant platform
- Integrate data through secure, flexible methods like API and file-based transfers
- Use existing systems and data as inputs, including scheduling and in-house tools
See which campaigns actually bring patients through the door.
- Map the full patient journey: Ad Click → Website Visit → Booking → Attended Visit → Revenue
- Build an attribution chain that shows which campaigns drive real patient visits
- Match ad click IDs (GCLID, FBCLID) with appointment records and attendance status
Use real appointment outcomes to make confident decisions and improve how ad platforms optimize.
- Eliminate guesswork with validated CAC and ROI metrics
- Enable smarter targeting using lower-funnel conversion signals
- Optimize spend based on campaigns that drive actual patient visits
Everything You Need to Connect Campaigns to Real Patient Outcomes
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Ad Performance is designed to fit into existing workflows so teams can unify data, measure outcomes, and activate lower-funnel signals without added complexity.
Built for Your Type of Organization
When campaigns span across multiple specialties, it becomes difficult to understand which service lines are actually driving patient volume and revenue. Ad Performance links advertising to attended visits and revenue in a HIPAA-compliant way, so you can clearly see which investments deserve continued support and which ones are quietly leaking budget.
- Track cost per attended appointment by service line
- Compare show rates and CAC across specialties to optimize budget allocation
- Prove marketing ROI to CFOs and service line leaders with revenue-based attribution
- Send attended appointment conversions back to ad platforms to improve targeting for high-value patients
Multi-location urgent care chains and outpatient providers need bottom-funnel metrics at scale. Ad Performance shows you cost per attended appointment across 50-200+ locations, so you can identify which markets deliver the best ROI, eliminate budget waste from campaigns that don’t translate to attended visits, and prove to PE firms that marketing drives real patient volume.
- Measure cost per attended visit by location, market, and campaign
- Track show rates and identify locations or channels with high no-show problems
- Compare campaign performance based on chair-filling, not just calendar-filling
- Send attended visit conversions to Google and Meta to reduce CAC by 20%+
Dental organizations need more than consultation volume to understand the true value of their acquisition campaigns. Ad Performance shows the full patient journey (from first click to completed treatment), helping you prove marketing ROI on services like implants, Invisalign, and cosmetic procedures to CFOs and PE firms.
- Track cost per attended consultation by procedure type (implants, ortho, cosmetic)
- Measure show rates for high-value consultations across your DSO network
- Compare channels based on consultation-to-procedure conversion rates
- Prove marketing ROI with treatment completion and revenue data
Get Even More From Your Data
Common Questions About Ad Performance
Freshpaint captures ad click IDs (GCLID, FBCLID) when users land on your website, then matches those IDs with appointment records from your EHR or scheduling system. When appointments are marked as "attended" in your system, Freshpaint attributes that outcome back to the originating ad campaign, giving you true down-funnel performance data.
Freshpaint integrates with major EHR systems, plus scheduling platforms and practice management systems. Some integrations are standard, while others require custom implementation. Freshpaint’s team handles the technical setup in partnership with your IT team.
Yes. If your EHR or billing system tracks procedure completion and revenue, Ad Performance can connect ad clicks to billed amounts. This gives you true ROAS calculations based on actual revenue generated, not just appointment bookings.
Implementation typically takes 2-4 weeks, depending on your EHR system and internal processes. Freshpaint's team works with your IT and clinical systems teams to set up integrations, test data flows, and ensure accuracy before going live.
Yes. Once Freshpaint knows which appointments were attended, those conversion events are sent back to Google Ads, Meta, and other platforms as lower-funnel conversion signals. This helps ad algorithms optimize for users more likely to show up, reducing your CAC by an average of 20%+.
No. Freshpaint strips all sensitive health data before sending conversion events to ad platforms. Ad platforms receive a conversion signal (e.g., "User X attended an appointment") but never see patient names, appointment types, conditions, or any other health information. Everything flows through Freshpaint’s BAA-covered, HIPAA-compliant platform.
Yes. Ad Performance tracks appointment and attendance data by location, so you can compare cost per attended appointment across 50-200+ sites. See which locations have the best show rates and which markets deliver the best ROI.
Some organizations use alternative data sources like CRM systems, appointment confirmation platforms, or manual uploads. Freshpaint supports multiple data sources for tracking appointment outcomes and works with your team to determine the best integration approach for your systems.
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