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Consent That Actually Works. Not Just a Pretty Banner.
Unlock Consent That Protects Privacy and Preserves Performance
Meet state privacy requirements without adding vendors, scripts, or ongoing engineering work.
- Automate state-specific consent models, including opt-in and opt-out rules
- Launch customizable consent modals using the existing Freshpaint SDK
- Unify consent management with analytics and tracking in a single platform
Stop pre-consent tracking to reduce exposure to enforcement actions and lawsuits.
- Block all non-essential tags and integrations from firing until consent is granted
- Apply consent decisions at the data layer, before events are forwarded to downstream tools
- Log every consent action with timestamps for audit and verification
Maintain the data needed to optimize campaigns without shutting off entire states or channels.
- Avoid blanket geo-blocking by enforcing consent rules by state
- Maintain compliant first-party data for paid acquisition and attribution
- Keep analytics and marketing workflows running within consented boundaries
- Build patient and member trust through transparent, privacy-first data practices
Everything You Need for Consent That's Actually Compliant
Freshpaint Consent Manager integrates into your full marketing stack so consent preferences carry through to every connected tool. Changes apply in real time. Everything stays in sync from a single control point.
Built for Your Type of Organization
Large health systems operate dozens of websites, patient portals, and specialty-specific properties, each with different consent and regulatory considerations. Freshpaint provides centralized consent governance across your entire digital ecosystem while adapting to different user journeys and regulatory requirements.
Key Applications:
- Deploy consistent consent policies across main hospital websites, service line pages, and patient portals
- Honor consent preferences across multiple subdomains and properties automatically
- Provide compliance and legal teams with audit trails and consent documentation
Multi-location urgent care chains, outpatient centers, and specialty providers need consent management that scales across hundreds of locations without breaking performance. Freshpaint lets you deploy consent policies network-wide while maintaining the bottom-funnel tracking and optimization that drives patient acquisition.
Key Applications:
- Deploy consent banners across all location websites from central management
- Automatically enforce user consent preferences across all locations and markets
- Maintain marketing performance with users who opt in—full tracking and optimization continues
- Provide PE firms and acquirers with documented consent compliance during diligence
PE-backed DSOs and multi-location dental practices need consent management that protects valuations during M&A diligence while supporting their digital marketing strategies. Freshpaint provides documented consent compliance without sacrificing the performance marketing that drives new patient acquisition.
Key Applications:
- Enforce privacy-compliant consent across your entire DSO network
- Maintain paid acquisition performance with users who consent to advertising cookies
- Provide M&A teams with consent compliance documentation for diligence processes
National and regional payers running high-volume acquisition campaigns during AEP need consent management that complies with HIPAA, CMS regulations, and state privacy laws, without disrupting enrollment flows or breaking measurement. Freshpaint gives members real control while maintaining the marketing capabilities you need.
Key Applications:
- Comply with CCPA, VCDPA, and other state privacy laws automatically based on member location
- Preserve compliant measurement workflows for members who provide consent
- Provide CMS and compliance teams with complete consent audit trails for regulatory reviews
Pharmaceutical companies, medical device manufacturers, and virtual care platforms often aren't HIPAA-covered entities, but still face aggressive enforcement under FTC rules and state privacy laws. Freshpaint Consent Manager helps you comply with the evolving regulatory landscape while maintaining DTC marketing performance.
Key Applications:
- Comply with FTC Health Breach Notification Rule and state privacy laws (CCPA, VCDPA, etc.)
- Honor consent preferences across branded drug sites, device education pages, and patient support programs
- Enforce purpose limitation requirements—data only used for consented purposes
- Provide legal teams with audit trails showing consent enforcement for lawsuit defense
Get Even More From Your Data
Common Questions About Freshpaint Consent Management
Many consent management platforms can govern tracking only when they’re fully configured. Often, this means they have to be set up tool by tool or rely on ongoing engineering support to make sure that those controls are consistently applied across all their analytics and advertising platforms. Freshpaint takes a different approach by enforcing consent at the data layer. When users opt out, data flows actually stop for those categories. This is the difference between logging preferences and honoring them.
No. Consent preferences are enforced automatically across all your connected platforms through Freshpaint. When users opt out of advertising, all ad platforms stop receiving data instantly. When they opt out of analytics, measurement tools receive limited data. No per-tool configuration required.
It depends on what they opt out of. Essential functionality (appointment booking, maps, videos) continues working. First-party data collection in Freshpaint continues. But third-party tool integrations respect consent preferences, so if users opt out of advertising, ad platforms stop receiving their data. Users who opt in continue providing full tracking for optimization.
Yes. Freshpaint provides preference centers where users can review and update consent choices anytime. All changes take effect immediately across all connected platforms without waiting for batch updates or manual syncs.
No. Freshpaint's consent banner loads asynchronously and doesn't block page rendering. The data layer enforcement happens server-side, so consent checks don't impact website performance or user experience.
Yes. Customize banner design, colors, copy, button text, and placement to match your website's branding and user experience. Configure consent categories based on your needs and compliance requirements.
Freshpaint provides complete audit logs showing every consent interaction, preference change, and how data flows were modified based on those preferences. Compliance teams can export reports documenting that user choices were actually honored, which is critical for regulatory reviews and lawsuit defense.
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