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See Every Tracker on Your Site. Identify Risk and Take Action.
What Full Visibility Into Trackers on Your Site Looks Like
Understand exactly what’s running and where, so you can quickly pinpoint where risk may exist across your site.
- View a detailed list of pages where trackers are installed
- See which third-party scripts, pixels, and tags are firing
Not all trackers carry the same risk. Help your teams identify which trackers deserve a closer view.
- Flag trackers linked to higher compliance risk
- Identifies vendors that won’t sign BAAs (your biggest compliance risk)
Move from discovery to resolution with different ways to address each tracker found on your site.
- Review options to remove trackers or replace them with Freshpaint’s HIPAA-compliant pixel
- Record audit decisions to create a shared source of truth
Keep approval documentation centralized to reduce uncertainty during compliance reviews.
- Store BAAs alongside each tool to confirm coverage at a glance
- Avoid last-minute scrambles to locate documentation
Get regular updates about tracker activity so changes never catch your team off guard.
- See when new trackers are detected through weekly reports
- Avoid surprises caused by unapproved changes
Everything You Need to Monitor, Manage, and Secure Your Tracking Infrastructure
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Built for Your Type of Organization
Large health systems run complex websites with dozens of departments, hundreds of landing pages, and countless third-party tools. Web Tracker Monitoring provides a single view into tracker activity so compliance teams can manage risk while marketing teams maintain performance.
Key Applications:
- Gain complete oversight of tracker activity across all sites and portals
- Provide legal and compliance teams with audit logs for regulatory reviews
- Replace risky trackers on MyChart and other patient portal environments
PE-backed urgent care groups, outpatient centers, and specialty providers face unique pressure: grow aggressively while maintaining compliance for exit valuations. Web Tracker Monitoring supports ongoing visibility and documentation so teams are prepared for diligence at any stage.
Key Applications:
- Monitor trackers across 50-200+ locations from one central dashboard
- Catch new or unauthorized trackers before they create compliance liabilities that impact valuation
- Maintain accurate documentation for PE and acquirer reviews
Dental organizations operating across dozens or hundreds of practice websites often have different trackers installed at the location level. Web Tracker Monitoring helps DSOs see exactly which trackers are running on each site and take action without disrupting marketing activity.
Key Applications:
- Compare tracker activity across all practice locations
- Identify which locations have unauthorized or risky trackers
- Replace Meta pixels, Google tags, and other trackers with a compliant alternative
National and regional payers manage tracking across enrollment experiences, plan pages, and member portals year-round, with increased activity during enrollment periods. Web Tracker Monitoring helps you see which trackers are installed, so you can maintain compliance across campaigns while scaling efficiently.
Key Applications:
- Maintain visibility across all enrollment sites, plan pages, and broker portals
- Ensure Medicare Advantage, D-SNP, and MedSup campaigns stay compliant with HIPAA and CMS rules
- Provide CMS and compliance teams with audit documentation
Pharmaceutical companies, medical device manufacturers, and virtual care platforms running DTC campaigns face heightened scrutiny from regulators and class-action lawyers. Web Tracker Monitoring helps you monitor trackers on condition-specific pages, educational content, and patient portals, so you can run targeted campaigns without creating sensitive information exposure.
Key Applications:
- Identify and monitor trackers firing on condition-specific content (diabetes, mental health, hearing loss, CGM trials)
- Reduce legal exposure by identifying risky third-party tools early
- Provide legal teams with audit trails for lawsuit defense and regulatory inquiries
Build on Your Compliant Foundation
Common Questions About Web Tracker Monitoring
Freshpaint scans your website to identify all third-party scripts, pixels, and tags currently firing. See exactly which trackers are collecting data, the level of risk the trackers present, and which vendors won't sign BAAs. You can start with a free Web Tracker Monitoring Report custom to your site.
No. Freshpaint replaces risky third-party trackers with one HIPAA-compliant Freshpaint pixel. Your marketing tools still receive the data they need to optimize campaigns, just without sensitive data. You maintain full marketing functionality while staying compliant.
Allowlists let you control exactly which data reaches which platforms. Legal and compliance teams approve data sharing through a visual interface without writing code. You can set different rules for each destination (e.g., send email to ad platforms but block it from analytics platforms). Sensitive data is automatically stripped based on your allowlist configuration.
Setup takes minutes, not weeks. Freshpaint provides one tag that replaces all your risky trackers. For Google Tag Manager users, automated migration helps move your existing tags into Freshpaint's template (no manual rebuilding required). Most customers complete setup without involving IT.
Web Tracker Monitoring continuously monitors your website on a weekly basis. If someone adds a new tracker (like an agency installing a new analytics tool), Freshpaint alerts you in our weekly report and in-app. You get ongoing visibility, not just a one-time audit.
Web Tracker Monitoring alerts you when new trackers appear. You can see when it was added and whether it creates compliance risk. Then you can remove it, replace it with Freshpaint’s compliant pixel, and configure allowlist rules—all from the Freshpaint dashboard.
Yes. Freshpaint provides complete audit logs showing tracker management progress, data flows, and allowlist configurations. Compliance teams can access reports for regulatory reviews, legal inquiries, or M&A diligence.
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