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Amplitude

Pools real-time site information for a comprehensive view into user acquisition, audience demographics, user behavior flow, and completed conversion goals

Integration Overview

How Amplitude Works

Amplitude is a product intelligence tool that tracks users through collaborative analytics. Using behavioral data, Amplitude provides real-time insights and analysis about how users interact with your product. Amplitude uses your customer data to:

Freshpaint Is Autotrack For Amplitude And Your Entire Tech Stack

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Get More Out Of Amplitude Using Freshpaint

When you use Freshpaint to send data to Amplitude your customer data will also be sent to your other tools like email, chat, push, ad conversions, etc. There are also many cases where you’ll get access to data in Amplitude that wouldn’t be there without custom coding if you had used Amplitude directly. Many email integrations that Freshpaint offers also push activity back through Freshpaint and out to integrations, including Amplitude. That means you’ll see Email Delivered, Opened, Clicked, etc. in your Amplitude reports, without needing to do any custom configurations. This also works for most live chat integrations automatically as long as the live chat integration and Amplitude are both loaded by Freshpaint.

Make it easier to get customer data to Amplitude
Send your customer data to your entire tech stack using our prebuilt integrations.
hybrid data collection

Autotrack + Precision Tracking: A Hybrid Approach

Freshpaint is the only customer data platform with a hybrid approach to tracking.

This gives you the best of both worlds: the flexibility of Autotrack with the control of Precision Tracking. Use one, or the other, or both.

Autotrack

You don't need to deploy code for every single interaction you want to collect data for. Retroactively access data with the Time Machine.

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Precision Tracking

Client-side and Server-side APIs to build tracking into your website or app however you want. Collect clean, robust customer data that you control within code.

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