Freshpaint Blog

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Multi-Channel Marketing That Finance Actually Believes In with Scott Orstad

Build a multi-channel strategy your CFO actually believes in—use Scott Orstad’s playbook to prove ROI, outgrow Google, and fund brand and performance without a data science team.

Freshpaint Elevates Ray Mina to Chief Executive Officer

Mina promoted from Chief Marketing Officer to lead next phase of privacy-fueled performance in healthcare marketing

Mar 3, 2026

by

Sonya Pion

Marketing Performance

Why Search-First Payer Marketing Is Hitting a Ceiling with Craig Blake and Aaron Mauck

Unlock why payer search performance is plateauing—and how smarter brand, channel, and retention strategy breaks the ceiling.

Feb 25, 2026

by

Ronnie Higgins

Marketing Performance

Stop Wasting Your Ad Dollars By Cutting This Hidden Tax

Discover the hidden “re-acquisition tax” draining your healthcare marketing budget—and how multi-channel strategies turn patients into loyal return visits.

Feb 19, 2026

by

Ronnie Higgins