Smarter Audience Targeting for Healthcare—Finally, It’s Compliant
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Allergy Partners
Dropped Their CPL from $300 to $12
BU Dental
Optimized their digital marketing, reducing CPA by 30%.
Baptist Health
Journey to HIPAA-Compliant Digital Marketing ipsum dolor sit
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Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
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Marketing Performance
The Hidden ROI Killers: Where Healthcare Marketing Success Dies
Jan 8, 2026
by
Ronnie Higgins
Featured Posts
Hipaa Compliance
Direct Response, Remarketing, and Programmatic Advertising: The HIPAA Pitfalls You Didn't Know
Hipaa Compliance
IP Addresses and HIPAA Compliance: Unpacking the Risks for Healthcare Websites
Use Cases
Don't Remove It! Make Google Analytics HIPAA Compliant Instead
Hipaa Compliance
Staying HIPAA-Compliant: How to Detect Web Tracking Risks on Your Website
Hipaa Compliance
A Privacy-First Framework for HIPAA Compliance: Managing Third-Party Tracking on Healthcare Websites
Hipaa Compliance
Cut the Jargon: A Look at the FTC-HHS Privacy Warning and What It Means For Your Healthcare Org
Use Cases
How To Make Facebook Ads HIPAA Compliant and Still Get Conversion Tracking
Use Cases
What HHS Has to Say About Tracking Technologies in Latest HIPAA Guidance
Growth & Startups
Two Chairs Journey to a HIPAA Compliant Growth Stack
Authors
Michael Malis
Steven Fitzsimmons
Ronnie Higgins
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