Ronnie Higgins

See how OU Health built a precision cancer screening engine that segments patients, deploys mobile units, ties tactics to revenue, and proves marketing’s impact.

Transform black-box enrollment platforms into your best-performing channel with privacy-safe BOFU signals, smarter remarketing, and lower cost-per-enrollment before AEP/OEP.

Discover the hidden “re-acquisition tax” draining your healthcare marketing budget—and how multi-channel strategies turn patients into loyal return visits.

Multi-channel isn’t “more ads.” Learn how to turn every healthcare channel into a coordinated system that creates demand, lowers acquisition costs, and wins better patients.

Healthcare data privacy extends far beyond HIPAA. Learn how the FTC, state privacy laws, and the My Health My Data Act regulate health information for non-covered entities—and what marketers need to know to stay compliant.

Patients expect privacy. Leaders expect growth. This playbook explains how healthcare marketers can deliver both with Privacy by Design.

Your ads are winning—but your ROI is dying at the front desk. Discover the “hidden” reasons your funnel is leaking before you spend another dollar.

Healthcare marketers waste budget when conversions are misdefined, data is fragmented, and privacy risk blocks optimization—here’s how MVP fixed it with outcome-based tracking and a privacy-safe data layer.

Patients expect retail‑level ease. With first‑party data and privacy‑first tooling, healthcare can deliver—compliant personalization, retargeting, and full‑funnel campaigns that cut CAC. Explore the strategies.

To earn trust and drive growth, marketers must stop chasing vanity metrics and start measuring the business impact of their campaigns.

House Call Chicago marked a turning point for healthcare marketers in the United States who confronted the most pressing challenges in the industry by challenging the belief that privacy and performance are at odds with one another.

From Compliance to Control: How Freshpaint Integrates With Consent Tools