Engage Patients With Compliant Video
Where Privacy-first Video Makes the Biggest Impact
Use videos about conditions, treatments, and “what to expect” across your site knowing sensitive health and personal data stays inside your trusted stack. Marketing and clinical teams can keep investing in rich education instead of defaulting to static pages.
Give visitors the same smooth, embedded experience they expect—inline players on landing pages, service-line hubs, and patient portals—while Freshpaint handles the privacy layer behind the scenes. You simply swap your existing video embeds for a Freshpaint player URL and keep your layouts, design, and conversion journeys intact.
Treat video as a first-class part of your marketing and experience strategy, not a black box. Freshpaint automatically tracks how people start, watch, and finish your videos and makes that data available alongside the rest of your digital analytics, so you can see which content actually supports conversion, adherence, and downstream outcomes.
A compliant replacement for embedded video players
Take your privacy-safe stack beyond video
Common Questions About Improving Marketing Performance
With standard embeds, the visitor’s browser pulls the video directly from the video host, exposing identifiers like IP address to that platform—combined with health-related content, that becomes sensitive data in a non-compliant system. Freshpaint Video hosts and serves your content inside the Freshpaint ecosystem, under your agreement with us, so those third-party providers never see your visitors or your health context.
You don’t have to abandon video—you need to change how it’s delivered. Teams typically move their highest-risk or highest-traffic health videos into Freshpaint first, swap those embeds, and then phase out remaining YouTube/Wistia embeds over time.
You upload your source files into Freshpaint, where they’re processed for streaming. Once processed, you get a player URL and embed code. Your web team can paste that into your site or swap the src of an existing iframe to point at Freshpaint, preserving dimensions and layout while replacing the underlying host.
No. The goal is to preserve (or improve) the on-page experience patients already have—embedded players on key pages, smooth playback, captions—while changing only where and how the video is hosted behind the scenes.
Yes. Freshpaint automatically tracks how people interact with Freshpaint-hosted videos and makes that available alongside your other digital data, so you can see which videos are actually being watched and which ones contribute to key outcomes.
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