A Privacy-First Data Platform for Healthcare Marketing
Unlock Marketing That Works the Way Healthcare Needs It To
Freshpaint was built specifically for healthcare, not retrofitted for it. Data is collected, controlled, and governed with privacy in mind from the start, so you never have to question what’s being shared or where it’s going.
Decide what data gets sent, where it goes, and what gets blocked. Freshpaint gives you control over which data gets shared downstream, so you can safely use your preferred tools and platforms without exposing sensitive information.
With Freshpaint, you don’t have to sacrifice growth for compliance. You regain the attribution signals needed to optimize campaigns across Meta, Google, CTV, and beyond, so performance improves without introducing risk.
With compliant data flowing across your stack, you can finally see the complete journey from first click to patient visit. Optimize toward appointments, revenue, and patient value instead of clicks and form fills.
Freshpaint connects your marketing, analytics, and data systems through one privacy-first platform, so data can flow cleanly across your stack for activation, measurement, and analysis — without added compliance risk or engineering lift.
Common Questions About Freshpaint Products
Most teams are up and running in a few weeks. Freshpaint handles the heavy lifting, including migrating your existing tracking setup, configuring integrations, and applying your data governance rules. The goal is to get you live quickly without creating additional work for your team.
Yes. Freshpaint Audiences activates segments in major ad platforms using hashed or platform-specific identifiers, based on what each platform supports. Today, this includes Google Ads, Meta Ads, Microsoft Ads, and leading DSPs such as Viant and StackAdapt, with more integrations in progress.
Freshpaint applies privacy rules before data is activated downstream, removing healthcare context and giving you control over what gets shared, when, and where. With safeguards like allow lists and audit trails, you can use audience targeting tactics more safely and in line with your governance policies.
No. Freshpaint is designed for marketing teams, so you can manage it without dedicated developer resources. While technical teams can be involved if needed, most organizations are able to implement and maintain Freshpaint without them.
You’ll start gaining visibility as soon as data begins flowing through the platform. From there, teams typically begin improving attribution, refining audiences, and optimizing campaigns within the first few weeks.
Yes. Freshpaint integrates with EHRs, CRMs, ad platforms, and data warehouses to bring your data together. This allows you to connect marketing activity to real outcomes like appointments and revenue.
Consent Mode controls how Google’s tags behave based on user consent, but it doesn’t give you full, system-wide control over what PHI flows to every vendor or ensure HIPAA compliance across your stack. Freshpaint provides a privacy-first foundation that allows you to set up governing rules for how and when the data is shared. This prevents sensitive data from being sent to tools that aren’t allowed under HIPAA while still enabling robust analytics and audience targeting.
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