Freshpaint + Invoca: Unlocking Privacy-First Call Conversions for Healthcare Marketers

In healthcare, patients frequently take a multichannel approach to finding providers. They often start with an online search, and end up booking an appointment by picking up the phone. In fact, 33% of patients still prefer to schedule appointments by phone. 

However, using data created by phone calls to optimize marketing performance while staying compliant with regulations like HIPAA, has been a significant challenge—until now.

A New Era of Call Conversion Tracking

Freshpaint and Invoca are making it easier than ever for healthcare marketers to track and optimize marketing campaigns based on phone call conversions. 

Invoca’s AI-powered call tracking platform integrates with Freshpaint’s Healthcare Privacy Platform to connect call data and conversions to your advertising efforts, offering deep insights into the marketing sources driving patient appointment calls.

With this partnership, once Invoca processes a call conversion, this data is then governed by Freshpaint’s Safe-By-Default platform and sent to leading marketing tools like Google Ads, Facebook, StackAdapt, and Google Analytics 4. That allows marketers and their most-used platforms to make better optimizations based on what’s driving the most valuable calls—without ever sharing protected health information (PHI). But don’t just take our word for it; a large healthcare provider recently saw their digital ads Cost Per Acquisition (CPA) cost decrease by over 50% when they integrated Invoca with Freshpaint.

The Power of Privacy-First Marketing

At Freshpaint, we believe that healthcare marketers should have access to the same advanced marketing tools and insights as other industries—but with privacy at the forefront. That’s why we built a platform that not only helps you collect more data but does so in a way that protects patient privacy at every step.

This partnership with Invoca is another step in making that goal a reality. Here are just a few of the benefits healthcare marketers will experience through the Freshpaint-Invoca integration:

• Track more conversions by connecting Invoca call conversion data to advertising platforms without sharing PHI: 33% of patients (GetAPP, 2021) prefer to schedule appointments with healthcare providers by phone. Freshpaint captures Invoca call conversion data and shares it with advertising platforms without ever sharing PHI. The result is high-performance ad campaigns and peace of mind.
• Reduce privacy risks using Freshpaint to collect all website events and call conversions: In addition to call conversions, Freshpaint’s BAA-supported platform collects all the events from your healthcare website by replacing native web trackers. Not only can you optimize ad campaigns without sharing PHI, but Freshpaint helps mitigate privacy concerns for analytics, embedded video, and mapping tools.
• Reduce costly engineering resources and enable your marketing team: Freshpaint was built for healthcare marketers. Our visual interface allows non-engineers to configure which data is approved to share with each platform. Privacy first, high-performance marketing without expensive engineering costs.
• Drive more leads: Invoca’s call tracking platform provides granular attribution down to the keyword to fully understand how your campaigns drive conversions over the phone. Freshpaint ensures all the conversion data needed to optimize your ad campaigns is captured and shared in a HIPAA-compliant way.

With the Freshpaint and Invoca integration, healthcare marketers can seamlessly drive more conversions, reduce privacy risks, and streamline marketing efforts—all while maintaining HIPAA compliance and minimizing engineering costs.

Unlock the Full Potential of Your Marketing

With this integration, healthcare marketers no longer have to settle for guesswork when it comes to their marketing campaigns. You can now fully understand how your digital marketing investments drive real-world outcomes like patient calls and appointments. Even better, you can do it all in a way that reduces your engineering burden and ensures that PHI remains protected.

As Cathie Frazzini, VP of Global Partnerships and Alliances at Invoca, says, “Our integration with Freshpaint gives users access to data on how their search and digital advertising drives patient appointment calls, which they can activate in their digital ad platforms and other marketing tools in a privacy-safe way.”

Ready to Get Started?

The Freshpaint-Invoca integration is available now. If you’re ready to take your healthcare marketing to the next level and drive more patient appointments, schedule a demo now.