Solutions for Virtual Care Marketers
Drive Virtual Care Growth. Prove Marketing Impact. Protect Patient Data.
Understand which campaigns, channels, and messages drive care activation and completed appointments, while keeping patient data protected. Freshpaint enables virtual care marketers to deliver new patient growth via full-funnel marketing with a privacy foundation.
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Trusted by leading virtual care platforms.
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The Results Virtual Care Marketers Achieve with Freshpaint
Lower acquisition costs, connect marketing spend to real virtual care attended appointments, and have confidence that every pixel and event is configured for compliance.
70%
Reduction in cost per lead (CPL) for patient acquisition campaigns
20%
Average customer acquisition cost (CAC) reduction when optimizing for visit completion
Zero
IT lift required for marketing teams to launch campaigns
Full-Funnel
Visibility into intake flows, activation, and downstream care events
Why Virtual Care Marketing Teams Are Stuck Between Growth and Compliance
Virtual care teams are being asked to do more with less. Budgets are tight, patient journeys are less predictable, and proving what’s working is harder than it used to be. At the same time, regulators are setting higher standards for data protection, and patients want virtual-first experiences that feel fast, simple, and intuitive.
ROI Expectations Outpaced Visibility
Leadership wants clear answers on cost per lead, cost per completed visit, and return on ad spend. But when conversion tracking is incomplete or restricted, performance reports rely on proxies instead of outcomes, making it harder to know which campaigns deserve more budget and which ones are quietly underperforming.
Targeting Got Harder
You want to reach high-intent audiences, but privacy concerns mean you aren’t able to build targeted audiences in ad platforms using 3rd-party data. You need a smarter way to build audiences that help your marketing campaigns meet the right targets at the right moment.
Privacy Changes Broke Measurement
Stricter interpretations of HIPAA and state privacy laws forced you to shut off analytics tools and ad platforms. You suddenly lost visibility into which channels drove visit starts, intake completion, and care delivered, making it nearly impossible to optimize spend confidently.
The Freshpaint Platform for Virtual Care Providers
Solutions That Transform Virtual Care Marketing
Freshpaint removes the tradeoff between performance and privacy for virtual care teams. By combining a privacy-first foundation with the tools marketers rely on, teams can move faster, prove impact, and protect patient data without relying on risky tracking or IT-heavy workarounds.
Improve Marketing Performance
Reach the right patients at the right moment. Freshpaint helps teams activate high-intent audiences based on real behavior while keeping patient data protected. With better activation and visit-level signals flowing back to ad platforms, campaigns optimize more effectively and wasted spend drops.
- Build high-intent audiences based on visit starts, intake completion, and completed encounters
- Retarget users who engaged with intake, scheduling, or education flows without exposing patient data
- Create lookalike audiences from patients who complete care
- Exclude patients who have already converted using internal suppression lists
Product Spotlight: Audiences
Build privacy-safe audiences from first-party data and activate them across major ad platforms without exposing PHI.
Learn More
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Measure Marketing Impact
Get a clearer picture of what’s actually driving care activation and completed virtual visits. Freshpaint brings performance data together from multiple channels and touchpoints, so that teams can understand what’s actually driving real care delivery outcomes and prove marketing’s impact with confidence.
- Connect impressions, clicks, and engagement to virtual visits and completed encounters
- Compare performance across campaigns and strategies
- Apply multi-touch attribution to understand how upper- and lower-funnel campaigns work together
- Communicate results using outcome-based metrics leadership expects
Product Spotlight: Insights / Analytics
Unify performance data across channels and see how campaigns contribute to outcomes across the full patient journey.
Learn More
Protect Privacy & Compliance
Replace risky pixels with a privacy-compliant one that’s built for healthcare environments. Freshpaint provides centralized visibility and event-level control so compliance teams can manage risk while marketing teams maintain performance.
- Identify and monitor third-party trackers across marketing, education, and scheduling pages
- Enforce consistent data governance policies across the organization
- Prevent sensitive health context from flowing to analytics and advertising platforms
- Maintain audit-ready visibility for legal and compliance reviews
Product Spotlight: Web Tracker Monitor
See every tracker on your site, understand data flow, and stay audit-ready without slowing marketing down.
Learn More
FP Education & Partner Newsletter
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Purpose-Built for How You Market
Freshpaint gives virtual care teams a privacy-first data foundation they can use across every stage of the funnel while keeping PHI out of non-compliant tools.
Drive More Virtual Visits
Virtual care growth starts with reaching patients who are actively researching symptoms, care options, and virtual-first providers. You need to understand which acquisition efforts are generating real intent so marketing dollars go toward demand that actually turns into care.
How Freshpaint Helps:
- Measure engagement across symptom research, educational content, and care-exploration pages
- Understand which channels and campaigns generate high-intent virtual-care demand
- Build compliant remarketing and lookalike audiences from early engagement signals
- Share privacy-safe signals with ad platforms to improve optimization
Optimize Your Digital Front Door and Intake Flows
For many virtual care organizations, the digital front door sets the tone for the rest of the experience. Small points of friction can create major drop-off. Tracking every key step in your virtual-care onboarding experience (e.g., search, provider selection, eligibility checks, form starts, and completions) will help you reduce abandonment and improve conversion.
How Freshpaint Helps:
- Measure engagement across scheduling, intake, and onboarding flows
- Visualize where patients drop off during digital front-door experiences
- Support compliant retargeting for incomplete or abandoned intake journeys
- Share clean engagement signals with analytics and CRM tools
Turn Scheduled Visits Into Completed Care
Marketing success isn’t truly measured in form fills; it’s when a patient actually completes a virtual visit. You need a way to see which campaigns and experiences lead to completed visits, so you can reduce no-shows, improve activation, and connect marketing to real care delivery.
How Freshpaint Helps:
- Understand where patients drop off between booking, intake, and session start
- Attribute outcomes like cost per completed visit back to upstream campaigns
- Identify patterns that contribute to no-shows or failed visit activation
- Maintain full attribution across the virtual visit journey without compliance risk
Why Virtual Care Marketers Choose Freshpaint Over Alternatives
While other solutions force tradeoffs between compliance and performance, Freshpaint is built to support how virtual care marketers actually acquire, convert, and engage patients at scale.
Purpose-Built for Healthcare
Freshpaint was built for healthcare from day one, with privacy protections and governance designed to support virtual care workflows, evolving regulations, and modern patient journeys.
Built for Marketing Teams
Virtual care moves fast. Campaigns launch daily, landing pages change constantly, and acquisition channels evolve quickly. Freshpaint gives marketing teams the freedom to move at speed with no-code controls and built-in guardrails. Compliance gets oversight, while marketers stay in control.
Compliance That Supports Performance
Freshpaint makes it possible to run analytics, attribution, and media measurement in a way that meets privacy expectations while still giving teams the insight they need to optimize campaigns and drive growth.
Supported by Teams That Know Healthcare
Freshpaint’s customer teams understand the realities of healthcare marketing. Instead of generic support, virtual care organizations get guidance from people who’ve seen these challenges before and know how to solve them responsibly.
The Freshpaint difference
Why Virtual Care Marketers Choose Freshpaint Over Alternatives
While other solutions force tradeoffs between compliance and performance, Freshpaint is built to support how virtual care marketers actually acquire, convert, and engage patients at scale.
Capability
BAA Coverage
Epic/EHR Integration
Ad Platform Integration
Automatic PHI Stripping
Marketing Team Control
Ad Performance Measurement
Implementation Timeline
Annual Cost (enterprise)
Freshpaint
BAA Coverage
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Included
Epic/EHR Integration
Pre-built
Ad Platform Integration
200+ pre-built connections
Automatic PHI Stripping
Enforced allowlists
Marketing Team Control
No-code interface for marketers
Ad Performance Measurement
Cost per attended appointment
Implementation Timeline
Annual Cost (enterprise)
Traditional CDPs
(Segment, Tealium)
BAA Coverage
Won't sign BAAs
for healthcare use
Epic/EHR Integration
Requires 6-12 months customdev
Ad Platform Integration
Available but not HIPAA-safe by default
Automatic PHI Stripping
Manual configuration (error-prone)
Marketing Team Control
Requires engineering for every change
Ad Performance Measurement
Not available
Implementation Timeline
Annual Cost (enterprise)
Privacy-Only Tools
(Piwik PRO)
BAA Coverage
Available
Epic/EHR Integration
Not available
Ad Platform Integration
Automatic PHI Stripping
Marketing Team Control
Complex configuration
Ad Performance Measurement
Not available
Implementation Timeline
Annual Cost (enterprise)
Build It Yourself
BAA Coverage
Epic/EHR Integration
Possible with 12+ months engineering
Ad Platform Integration
Possible with ongoing engineering
Automatic PHI Stripping
Manual engineering required
Marketing Team Control
Fully IT-dependent
Ad Performance Measurement
Requires custom analytics build
Implementation Timeline
Annual Cost (enterprise)
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