Your Questions About Freshpaint, Answered
Freshpaint brings performance and privacy together in one platform, giving healthcare marketing teams the visibility and data to make better decisions, stretch ad dollars further, and measure what really matters. Built on a privacy-first foundation, Freshpaint helps marketers safely connect data across channels so they can see what’s working, double down where it counts, and protect the strategies that drive growth. With Freshpaint, privacy isn’t a blocker — it’s the strategic advantage that fuels performance.
Freshpaint has nearly 300 customers from across the healthcare industry. Our client roster includes hospitals & healthcare systems, payers, urgent care providers, DSOs, health tech, virtual care providers, med device companies, and more.
Traditional CDPs are designed to send data everywhere by default. That doesn’t work in healthcare.
Freshpaint flips that model:
- Nothing is shared unless you explicitly allow it
- Sensitive data is automatically blocked or filtered-
- You control exactly what each tool receives
This “block-by-default” approach reduces risk while still enabling full-funnel marketing.
Yes. Freshpaint is built specifically for HIPAA-regulated environments and offers a Business Associate Agreement (BAA).
It prevents PHI from being sent to non-compliant tools and provides audit-ready controls, so marketing teams can operate safely without relying on workarounds.
Freshpaint automatically tracks user interactions like:
- Pageviews
- Clicks
- Form submissions
It also captures metadata like device, browser, and UTM parameters for attribution.
Importantly, Freshpaint does not collect sensitive input values (like form text)—only that an interaction occurred.
Customers control what data is shared downstream, which properties are permitted, and how data is filtered, masked, or governed based on their configuration and internal privacy requirements.
Freshpaint enables:
- Full-funnel attribution (from click → appointment)
- Campaign-level ROI tracking
- Cross-channel measurement beyond just direct response ad platforms like Google search ads
So you don’t have to choose between compliance and performance.
Most marketing tools weren’t built for healthcare privacy rules. They freely collect and share user data—creating compliance risk.
As a result, teams are often forced to:
- Turn off tracking
- Limit campaigns
- Lose visibility into ROI
Freshpaint solves this by giving you a compliant way to keep measuring and optimizing.
No. Freshpaint is designed to work without ongoing engineering support.
Once installed, it automatically captures user interactions, and you can configure tracking and routing without writing code.
Freshpaint is designed with performance in mind, including optimized data collection and compressed cookies to reduce load impact.
Only if you explicitly allow it.
Freshpaint gives you control over:
- Which tools receive data
- What data is shared
- How it’s filtered
This ensures sensitive data never reaches non-compliant platforms.
Freshpaint:
- Blocks sensitive data by default
- Filters outgoing data before it reaches vendors
- Provides visibility into all trackers on your site
- Logs data flows for auditing
This creates a defensible, compliant marketing infrastructure.
Consent banners alone don’t stop data leakage—they just record preferences.
Freshpaint actually prevents sensitive data from being sent, closing the gap that consent tools leave open.
Many healthcare organizations are hitting a ceiling with search-driven strategies.
Freshpaint supports a broader, multi-channel approach—helping teams diversify spend, prove ROI, and connect marketing to real outcomes like appointments and revenue.
Without the right infrastructure, privacy restrictions limit your ability to track, optimize, and scale campaigns.
Freshpaint turns privacy into a competitive advantage—giving you clean, compliant data you can actually trust and use.
Freshpaint provides hands-on support during implementation to help customers get configured correctly and validate that data is flowing as intended.
That typically includes guidance on setup, destination configuration, governance controls, and data validation so teams can launch with more confidence.
Freshpaint can provide materials to support internal review by legal, compliance, and security stakeholders.
Depending on the use case, that can include documentation like FAQs, BAA coverage, example configurations, and conversations with Freshpaint team members who can help answer implementation and governance questions.
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