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Ronnie Higgins

Senior Production Manager
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Company News
Measure What Matters: How Attended Appointments Transform Healthcare Marketing Performance
To earn trust and drive growth, marketers must stop chasing vanity metrics and start measuring the business impact of their campaigns.
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Company News
October 30, 2025
Company News
The Day Healthcare Marketing Chose to Shape the Future of an Industry
House Call Chicago marked a turning point for healthcare marketers in the United States who confronted the most pressing challenges in the industry by challenging the belief that privacy and performance are at odds with one another.
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Company News
October 16, 2025
From Compliance to Control: How Freshpaint Integrates With Consent Tools
From Compliance to Control: How Freshpaint Integrates With Consent Tools
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September 16, 2025
Cyber Insurance: The New Shadow Regulator In Healthcare Marketing
Cyber insurers now shape healthcare marketing by scrutinizing tracking tech like pixels, driving stricter coverage terms and requiring stronger risk controls.
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September 5, 2025
6 Ways to Navigate Healthcare Marketing In a Time of Constraints
Discover 6 practical strategies for healthcare marketers to stretch budgets, prove ROI, and drive growth—even in times of financial and regulatory constraints.
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September 4, 2025
Compliance
Cookie Consent Tools: The Big Legal Blind Spot in Healthcare Marketing
Most cookie consent tools in healthcare don’t actually block sensitive data sharing—leaving organizations exposed to lawsuits and regulatory risk. Here’s what you’re missing.
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Compliance
August 28, 2025
Healthline’s $1.55M Lesson: Browsing Data Is Now Health Data
California's $1.55M Healthline Media isn't just another settlement—it just rewrote the rules of healthcare marketing AND healthcare publishing.
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July 16, 2025
People of Healthcare Marketing
A talk show exploring the human side of healthcare marketing from Freshpaint
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June 18, 2025