People of Healthcare Marketing

No shop talk. Just real talk with the hardest working marketers in healthcare.

Join Freshpaint’s Ronnie Higgins on an exploration of the human side of healthcare marketing to discover untold stories, celebrate victories no one else clapped for, and reflect on the true meaning of success with the people of healthcare marketing. 

New episodes drop weekly from June 18 to July 23, 2025 | Get notified of new episodes » Subscribe to the Freshpaint 5 newsletter or Join the Healthcare Marketing Community

Episode 1 | The Digital-Front-Door Trailblazer, Adrienne Woods

Aired: June 18, 2025

Adrienne's twenty-plus years in healthcare marketing isn't measured in appointments booked—it's defined by an obsession with helping people find a doctor and watching newer marketers "drink the Kool-Aid."

WATCH EPISODE 1

Episode 2 | The Omni-Channel Orchestrator, Scott Orstad

Aired: June 25, 2025

Twenty-five years in healthcare marketing taught Scott that success isn't just hitting KPIs—it's building teams that thrive and knowing that somewhere, somehow, you helped make someone's healthcare experience a little better.

Episode 3 | The Digital Marketing Pioneer, Amber Welch

Aired: July 02, 2025

Amber didn't wait for permission to see opportunity. She pitched her own position, built digital marketing programs from the ground up, and redefined what success looks like when you're leaving something better than you found it.

Episode 4 | The Healthcare Marketing ROI Whisperer, Craig Blake

Aired: July 09, 2025

Thirty years of performance marketing taught Craig that healthcare is about orchestration—like running a restaurant where you source ingredients, write the menu, cook, plate, and wash dishes. All while explaining to executives why math still matters.

Episode 5 | The Consumer Advocate, Chris Pace

Aired: July 16, 2025

Chris fell into healthcare marketing by accident and discovered his true calling: aligning patient needs to the right point of care, at the right cost, at the right moment. It's not about campaigns—it's about the kid who gets to ring the bell after beating cancer.

Episode 6 | The Supersonic Health Marketing Strategist, Azmina Rahemanji

Aired: July 24, 2025

Seventeen years after becoming a healthcare marketer, Azmina has become a "mini clinician" who translates the medical breakthroughs of doctors into stories that help patients find the care they didn't know existed.