Freshpaint Elevates Ray Mina to Chief Executive Officer

March 3, 2026 – San Francisco, CA – Freshpaint, the leader in enabling high-performance, privacy-first digital marketing for healthcare, today announced the appointment of Ray Mina as Chief Executive Officer. Mina, who has served as Freshpaint’s Chief Marketing Officer since 2022, steps into the role as the company builds on its momentum helping healthcare marketers unlock stronger performance while raising the standard for privacy and growth.

Joining shortly after Freshpaint’s founding, Mina has helped to shape the company’s product vision and go-to-market strategy, contributing to its growth to more than 250 healthcare organizations, including enterprise providers, payers, digital health companies, agencies, and other consumer-facing health and wellness brands. Under Mina’s leadership, Freshpaint has evolved from addressing an urgent regulatory challenge into a platform that drives privacy-first performance across healthcare — enabling marketers to optimize toward measurable outcomes, like attended appointments and enrollments, while safeguarding patient data amid a growing web of privacy requirements.

As CEO, Mina will focus on accelerating product innovation, deepening Freshpaint’s enterprise partnerships, and expanding the company’s role as the trusted performance and privacy platform for healthcare marketers. In a recent survey Freshpaint conducted of 150 healthcare marketing leaders, only 1 percent say they can connect more than half their spend to outcomes – a clear gap in an industry built to serve patient access. 

“Behind every missed attribution signal is a real person trying to find the right doctor, coverage, or treatment for themselves or a loved one,” Mina says. “Healthcare marketers deserve the same sophistication in measurable outcomes as their peers in other industries. Right now, teams are asked to defend budget and drive results without a clear line of sight into the tactics that truly move the needle. With Freshpaint, healthcare marketers are finally able to prove their impact, protect patient trust, and drive better access to healthcare.”

A former chief marketing officer, Mina has built and scaled performance programs and understands firsthand the challenges that marketers face in connecting marketing investment directly to business impact. That operator perspective has resonated with the senior marketing leaders Freshpaint serves, many of whom see Mina not just as a vendor executive, but as a partner who has run similar playbooks.

Beyond his executive leadership, Mina has become a visible voice in the healthcare marketing community. He hosts Marketing Rounds, Freshpaint’s podcast featuring conversations with marketing leaders on activating successful attribution campaigns that go beyond Google search tactics. He also leads House Call, Freshpaint’s invite-only event series that brings together senior healthcare marketing executives to collaborate on shared frameworks that drive attribution, compliance, and performance. Through these forums and appearances at industry events such as HMPS, SHSMD, and HCIC, Mina has helped shape the conversation around how healthcare organizations can modernize marketing without compromising patient trust.

Prior to Freshpaint, Mina held senior marketing leadership roles at Workyard, Fieldwire, and TreeRing, where he built and led data-driven teams responsible for measurable revenue growth. His career has centered on aligning marketing and growth strategy with business outcomes, an approach that now defines Freshpaint’s direction.

Healthcare marketing leaders can next connect live with Mina at House Call New Orleans, March 25-27, 2026.

About Freshpaint

Freshpaint is built for healthcare marketers to deliver measurable performance while safeguarding patient trust in a complex regulatory environment. Bringing privacy and performance together in one platform, Freshpaint enables healthcare organizations to securely connect and activate data across channels, connect marketing spend to outcomes, and confidently scale growth. Headquartered in San Francisco, Freshpaint partners with more than 250 healthcare organizations – including enterprise providers, payers, digital health companies, agencies, and consumer health brands – so that marketers are empowered to stretch fixed budgets, prove what’s working, and turn privacy into a strategic advantage that fuels performance. 

To learn more, visit freshpaint.io and follow Freshpaint on LinkedIn.