*Just Launched*: The State of Healthcare Marketing 2026 Report
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Platform
Improve Marketing Performance
Drive growth without increasing budgets through better performance
Audiences
Smart, privacy-first targeting with lookalikes and retargeting lists
Healthcare Integrations
Bring full-funnel marketing to healthcare with 100+ integrations
Measure Marketing Impact
Prove marketing's value to unlock budget with real outcome data
Insights
One dashboard with every channel's performance and real ROI metrics
Ad Performance
Optimize for patient visits, not form fills, with attended appointment data
Protect Privacy & Compliance
Safeguard your marketing strategy from compliance disruption
Web Tracker Manager
See every tracker on your site and identify compliance risks
Consent Management
Consent that actually works by enforcing preferences at the data layer
Event Tracking
Measure what users actually do, not just what they view on your site
Full Platform Overview
Healthcare Solutions
By Healthcare Vertical
By Use Case
Hospitals & Healthcare Systems
Payers
Urgent Care
Pharma & Med Devices
Orthopedics
Specialty Providers
DSO & Dental
Healthtech & Virtual Care
Improve Marketing Performance
Measure Marketing Impact
Protect Privacy & Compliance
Customers
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Docs
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Partner Directory
Featured Healthcare Case Studies
Allergy Partners
Dropped Their CPL from $300 to $12
BU Dental
Optimized their digital marketing, reducing CPA by 30%.
Baptist Health
Journey to HIPAA-Compliant Digital Marketing
Explore all Case Studies
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
Resources
Learn & Insights
Blog
FAQ
Podcasts
Newsletter
Prove your ROI
Marketing Hub
Events
Case Studies
Partners
Product update
Freshpaint Audiences: Better ROI with Audience Targeting Built for Healthcare
Freshpaint Audiences gives healthcare marketers the power to run targeted ad campaigns that cut wasted spend, reach the right audience faster, stay fully privacy-compliant, and, most importantly, improve ROI.
Plans & Pricing
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All Posts By
Sonya Pion
Freshpaint's Head of Content Marketing
Use Cases
Product Updates
Product Pulse
Marketing Performance
Case Studies
Company News
Engineering
Growth & Startups
Hipaa Compliance
REPORT
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COMPANY NEWS
PRODUCT UPDATES
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Compliance
HIPAA-Compliant Healthcare Advertising: How to Run Compliant Campaigns
Learn how healthcare marketers can run HIPAA compliant, data-driven campaigns that drive growth without exposing PHI
Read more
Compliance
May 19, 2026
Marketing Performance
Programmatic Advertising in Healthcare: Everything You Need to Know
Learn how healthcare marketers can run compliant programmatic advertising campaigns without sacrificing performance
Read more
Marketing Performance
May 11, 2026
Marketing Performance
Telehealth Brand Gains 150% More Members via TV, Radio, and SMS
How Oar Health achieved sustainable member growth without significantly increasing CAC or relying on paid search.
Read more
Marketing Performance
April 14, 2026
The State of Healthcare Marketing in 2026: A Measurement Reckoning
Five trends are reshaping how healthcare marketers prove their value, and most teams don't know they're falling behind.
Read more
March 25, 2026
Marketing Performance
How a Dental Practice with 120+ Nationwide Locations Scaled Growth Beyond Google
The exact prescription that doubled new patient growth, increased production 38% YoY, and maxed out practice capacity.
Read more
Marketing Performance
March 16, 2026
Company News
Freshpaint Elevates Ray Mina to Chief Executive Officer
Mina promoted from Chief Marketing Officer to lead next phase of privacy-fueled performance in healthcare marketing
Read more
Company News
March 3, 2026
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