Freshpaint + Podscribe: Making Audio Ad Attribution Safe for Healthcare
For years, healthcare marketers have been locked out of one of the fastest-growing channels: podcast and streaming audio.
The problem hasn’t been lack of interest. It’s been lack of proof. Traditional attribution methods either fixate on vanity metrics that don’t translate to business outcomes, or create unacceptable privacy risks. That leaves marketing leaders with a tough choice: risk compliance violations, or write off audio entirely.
Neither option works when you’re trying to reach consumers where they are while still protecting privacy.
Freshpaint + Podscribe Unlock the Channel
The new integration between Freshpaint and Podscribe makes audio advertising measurable and safe for healthcare.
Freshpaint runs server-side, giving you full control over your consumer data. You decide what flows downstream, with identifiers automatically stripped of healthcare context before leaving your environment, so PHI never ends up where it shouldn’t.
Podscribe unifies attribution. Promo codes, surveys, pixel-based attribution, and Freshpaint data get pulled into one dashboard, powered by AI to auto-match responses.
The result: healthcare marketers finally get proof that podcast and streaming audio ads drive real outcomes without putting compliance at risk.
You get the insights. Your legal team gets the safeguards.
How It Works
With Freshpaint and Podscribe, you start by defining the outcomes that matter most. Some teams focus on down-funnel metrics like new patient appointments. Others optimize for completed forms, or any number of other metrics. Freshpaint tracks those conversion events server-side, ensuring only de-identified identifiers flow downstream.
As your audio campaigns run, Freshpaint enforces privacy-first safeguards so PHI never leaves your environment. Podscribe then pulls together all available attribution signals—survey responses, promo codes, and pixel data—into a single AI-powered dashboard.
The result is a clear view of campaign performance that you can trust. You know every insight is grounded in safe, de-identified data, and you can optimize future campaigns with confidence that compliance guardrails are in place.
What It Means for Healthcare Marketers
For healthcare marketers, this integration is permission to finally take audio advertising seriously. By combining Freshpaint’s safeguards with Podscribe’s attribution, you can move from “interesting experiment” to “proven channel.”
- Unlock audio as a performance channel. No more treating it as an unmeasurable “brand lift” play.
- Prove ROI with confidence. Tie podcast and streaming campaigns directly to patient actions.
- Minimize risk while maximizing impact. Legal and compliance teams can move forward knowing PHI is protected by default.
Taken together, these changes shift audio from a risky bet into a reliable part of your marketing mix.
Why This Matters Now
Healthcare marketing is under scrutiny. Budgets are tight. Legal teams are more involved than ever. At the same time, consumer attention is shifting to new channels.
With Freshpaint and Podscribe, healthcare organizations no longer need to choose between growth and compliance. It’s another bridge across the privacy-performance gap.
Audio advertising is open for healthcare.
