Introducing Freshpaint Ad Performance: Your Tool to Connect Appointment Data to Google Ads

Today, we're excited to launch Ad Performance: Freshpaint's newest tool that connects ad platform data with real appointment outcomes, giving healthcare marketers crystal-clear visibility into their true ROI. For the first time, you can track patients from ad click to appointment attended—without compromising PHI or privacy compliance.

The (Big) Gap Between Appointment Data and Marketing Data

The journey from ad click to patient interaction is tough to track, particularly once a patient books an appointment. 

Once a booking is made, marketers lose access to vital information, as appointments move from marketing tools into EHRs, where privacy laws like HIPAA restrict data sharing. The result? A muddy picture of conversion tracking that makes it hard to justify marketing budgets and allocate resources.

Moreover, the lack of integration between advertising platforms like Google Ads and clinical data leads to strategic blind spots. Without knowing which campaigns or service lines drive appointments, marketers can’t optimize campaigns or prove ROI to leadership.

Let’s take a closer look at four specific problems healthcare organizations run into when trying to connect ad platform data with real appointment outcomes.

Problem 1: Marketing Teams Can’t Link a Google Ads Click ID to Appointment Data in Different Places

Imagine you've spent thousands on Google Ads. You see clicks and even some form fills— but how do you know if those clicks turned into actual appointments? The Google Ads Click ID (gclid) is your breadcrumb back to the source, but linking this to appointment information in a different system requires tech wizardry that most marketing teams don’t have. 

Without this connection, you can't measure true conversion rates or refine your ad strategy based on real-world outcomes.

Problem 2: Privacy Regulations Make Things Even More Complicated

Healthcare data isn't just any data—it's governed by strict regulations like HIPAA. While these rules protect patient privacy, they also mean you can’t just pass data from one system to another. This regulatory burden makes it a pain to integrate marketing and clinical data in a way that's both useful and legal. 

The result? Marketing often gets stuck with incomplete or anonymized data that's of little practical use.

Problem 3: Traditional CRMs Overcomplicate and Underdeliver

Healthcare marketers often turn to CRMs systems like Salesforce or Epic Cheers with the hope of solving these issues. However, integrating these systems with EHRs can be a nightmare, taking months or even years to get the hang of. 

Even when integration is achieved, the outcome is often disappointing. You’re stuck with systems that are over-engineered for your needs, providing too much data or data that's not actionable or timely enough to guide your marketing strategy.

Freshpaint Ad Performance Is the Missing Link for Healthcare Marketing Success

In an industry where every dollar counts and patient privacy is paramount, healthcare marketers need tools that not only comply with stringent regulations but also deliver actionable insights. Here’s how Freshpaint Ad Performance solves each of those variables—and more.

Solution 1: Elevate Google Ad Performance

With Ad Performance, you can feed accurate appointment data back into Google Ads, enabling you to leverage advanced bidding strategies like tROAS (Target Return on Ad Spend). This not only improves campaign effectiveness but also allows Google Ads to optimize based on the actual value each appointment brings, rather than just clicks or form fills. This is about making your ad spend work smarter, not harder.

Solution 2: Unlock End-to-End Patient Journey Insights

Ad Performance gives you a 360-degree view of the patient journey to understand your Customer Acquisition Cost and ROI across different service lines, while still maintaining HIPAA compliance. This insight helps you make strategic, data-backed decisions, ensuring marketing efforts are both effective and privacy-first.

Solution 3: Optimize Marketing Budgets

Ad Performance arms you with the data to demonstrate your campaigns' real impact. Provide your leadership with clear, privacy-compliant ROI insights to justify budget increases, showcase marketing's role in organizational growth, and turn your marketing department from a cost center into a growth engine.

Unlock Your Full Funnel with Freshpaint

The ability to track patient journeys from click to clinic is no longer a luxury—it's a necessity. With Freshpaint Ad Performance, you can finally stop cobbling together spreadsheets and manually tracking appointments. Instead, get clear data about which campaigns are actually bringing patients through your doors, so you can spend less time wrestling with data and more time growing your organization.

“Without Freshpaint’s ROI data, I’d have assumed some campaigns weren’t converting as well, when they were actually outperforming on the backend,” says Justin Olson, CMO of Fast Pace Health.

Ready to see the real impact of your marketing efforts? Book a demo here.