Reduce Cost-Per-Lead by 70% for Your Clients With Freshpaint

Healthcare organizations face a unique challenge. On the one hand, they need to run effective marketing campaigns to attract and retain patients. On the other, they must navigate increasingly stringent privacy regulations, including HIPAA, state-level privacy laws, and growing FTC enforcement. 

The stakes are high—non-compliance can lead to hefty fines and lawsuits, while ineffective campaigns mean lost opportunities and revenue. Our tests with customers show that removing pixels can increase the cost of a conversion by 4-8x, an unsustainable option for everyone.

For marketing agencies serving healthcare organizations, this balancing act creates immense pressure. Agencies must deliver high-impact campaigns that drive real results, all while staying compliant with a patchwork of privacy laws. Failure on either front could cost agencies their healthcare clients. A healthcare organization that doesn’t see a return on its marketing investment—and faces the risk of privacy violations—won’t hesitate to look elsewhere.

That’s why privacy-first marketing is not just a legal requirement but also a competitive advantage. By embracing privacy-first strategies, marketing agencies can set themselves apart while delivering exceptional value to their healthcare clients. And this is where Freshpaint comes in.

The Privacy-First Advantage in Healthcare Marketing

Privacy-first marketing is all about giving your clients full control over the data they use. Instead of relying on third-party tracking pixels that collect and own consumer data, privacy-first strategies empower healthcare organizations and, by extension, their agencies, to manage their own data. This approach ensures compliance with privacy regulations and strengthens their ability to build trust with patients and consumers by safeguarding their personal information - all without sacrificing the efficiency of marketing spend.

This is about more than just ticking off compliance checkboxes. It’s a strategic approach that can actually enhance advertising outcomes. When agencies prioritize privacy for their clients, they’re building trust with healthcare organizations and their patients. Trust, in turn, translates into stronger consumer engagement, better brand loyalty, and, ultimately, higher conversion rates.

But the real power of privacy-first marketing lies in its ability to improve advertising performance. Freshpaint’s privacy-first technology helps marketers collect, track, and activate customer data without violating privacy laws, all while maintaining data accuracy and optimizing campaign performance.

How Freshpaint Helps Agencies Reduce Cost Per Acquisition by 70%

One of our agency partners, Cardinal Digital Marketing, implemented Freshpaint’s Healthcare Privacy Platform for a behavioral health client facing a major challenge after losing third-party tracking pixels in 2022. Previously, paid social campaigns had been a key driver of patient acquisition for them, but losing the pixel left them in the dark for several months. 

When they brought Freshpaint on board, we helped set up offline conversion passbacks. Initially, we started with the Facebook click ID, the bare minimum for maintaining performance. However, the team quickly realized that to really scale and improve results, they needed to bring all stakeholders together to assess their risk tolerance and explore how we could enhance the data being passed back to Meta without crossing compliance lines.

This client was extremely compliance-focused and would not consider anything that could compromise their privacy policies. But the agency in partnership with Freshpaint made a business case for sending additional signals to Meta—ensuring we avoided passing back any health-related context. The goal was to help them scale their campaigns, increase spend, and drive a higher volume of in-network patient leads, which had a 500% higher likelihood of converting compared to out-of-network leads.

As we optimized the passback, incorporating more identifiers while staying within compliance guidelines, the impact on their cost per in-network lead was dramatic. The blue line on the performance graph shows a 70% drop in cost per lead after we implemented these optimizations.

What's even more impressive is that this drop occurred while the client more than doubled their ad spend. Typically, when marketing budgets increase, cost per acquisition (CPA) rises due to diminishing returns. However, because of our optimizations, their CPA decreased significantly, allowing them to scale efficiently.

This success story highlights how Freshpaint’s privacy-first approach can restore—and even enhance—advertising performance without compromising compliance. With the right MarTech ecosystem in place, achieving great performance is possible just through a new, privacy-conscious path.

Delivering Exceptional Value with Privacy-First Marketing

The results speak for themselves. By prioritizing privacy while driving real marketing results, agencies can strengthen their relationships with healthcare organizations, improve patient acquisition, and grow their business.

For marketing agencies, the pressure to balance compliance and performance is intense. But with privacy-first solutions like Freshpaint, it’s possible to navigate this complex landscape while delivering outstanding results. Embrace privacy-first healthcare marketing, and you’ll not only reduce cost per lead for your clients—you’ll set yourself up as an essential partner in their long-term success.

Ready to learn more? Contact Freshpaint today to see how we can help you achieve privacy-first, high-impact marketing results for your healthcare clients.