Freshpaint Integrates with CallRail to Optimize Ad Performance in a Privacy-First Way
Healthcare marketers face a frustrating paradox: They need industry-leading tools to grow, but those tools often raise red flags for regulators. This has created an urgent need for consumer privacy in healthcare marketing.
Sure, a privacy-first approach helps you avoid fines and protects patient data. However, privacy guidelines often leave healthcare marketers with their hands tied. They restrict the data you can use, limit your access to analytics and tracking tools, and require Business Associate Agreements—just to name a few roadblocks.
The key, then, is unlocking data while also protecting patient privacy. That’s where Freshpaint’s new integration with CallRail comes in. In this article, we’ll break down the details of this new integration and show you five ways it helps make healthcare marketing easier.
Freshpaint + CallRail = Smarter Marketing
Combining Freshpaint’s bulletproof compliance with CallRail’s granular attribution data delivers the best of both worlds: high-performance results and peace of mind. Let’s break down how this new integration works.
CallRail’s AI-powered lead intelligence platform turns calls, texts, chats, and form fills into actionable data. After recording and transcribing conversations, CallRail automatically generates insights that can be used to train staff and improve patient experiences.
These interactions inevitably contain sensitive health information. However, feeding CallRail data into Freshpaint’s BAA-supported Healthcare Privacy Platform scrubs sensitive information, such as a patient’s name or the type of treatment they’re looking for. That means you can use that data to optimize ad campaigns, marry it into other platforms, or store it—all without worrying about HIPAA.
The result? A one-stop-shop for marketing data built on a privacy-first foundation.
"Our healthcare clients are operating in the dark without a privacy-first approach. Freshpaint and CallRail help us bring our clients' performance and conversion data back into the conversation," says Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, a digital marketing services agency with clients using both CallRail and Freshpaint. "That's an unlock, giving our patient-centric, privacy-first healthcare clients a serious competitive advantage in the minds of patients and the ROI-driven performance marketing landscape."
5 Ways Freshpaint’s CallRail Integration Makes Healthcare Marketing Safer (and Easier)
Freshpaint’s partnership with CallRail unlocks a whole new level of confidence for healthcare marketers. Here are five competitive advantages this partnership brings to the table.
1. Mitigate Compliance Risks
Sharing sensitive information—whether intentionally or unintentionally—can lead to hefty fines and legal headaches. But Freshpaint’s BAA-supported platform ensures every marketing move is done in a privacy-first way, so you can focus on what’s important: connecting with consumers and patients.
2. Optimize Advertising Strategies Without Risk
Data is the lifeblood of modern marketing. This integration lets you use call conversion data to fine-tune automated bid strategies and retargeting in ad platforms without sharing sensitive information with advertisers.
3. Accurately Map Customer Journeys
Freshpaint stitches together multiple patient website sessions while protecting their privacy. Add CallRail event data to see online and offline events together, providing a holistic view of customer interactions, without risking privacy concerns.
4. Take Advantage of More Integrations
Freshpaint connects to analytics platforms like Google Analytics 4 and major data warehouses like Snowflake, BigQuery, and AWS so marketers can combine CallRail data with other datasets and unlock next-level learnings about their website visitors.
5. Simplify Data Management
Easily send call tracking data to your data warehouse for centralized storage, simplifying management and analysis while ensuring compliance and maintaining full flexibility on data destinations.
Your Path to Healthcare Marketing Excellence Starts Here
Consumers want (and deserve) the flexibility to explore healthcare options via phone call, email, text, or live chat. And while it’s crucial for healthcare organizations to understand where their leads are coming from, the process of doing so can get tricky with privacy concerns.
The solution isn’t to stop collecting marketing data altogether—it’s establishing a privacy-first ecosystem that ensures your marketing data is as safe as it is effective. That’s a win-win for healthcare organizations and patients.
“CallRail already takes privacy and the needs of our thousands of healthcare customers seriously,” says Marc Ginsberg, CEO of Callrail. “By coming together with Freshpaint, we’re able to give healthcare marketers even more confidence while optimizing campaign performance based on calls as well as ad clicks.”
Ready to see it in action? Check out CallRail’s industry-leading platform (with special pricing for Freshpaint customers) and get a demo here.
