Freshpaint Integrates with StackAdapt for Privacy-First Programmatic Advertising

Of all the resources you can have in your healthcare marketing toolkit, programmatic advertising may be the most impressive. Rather than manually negotiating and placing digital ads, programmatic advertising leverages machine learning to automatically reach the right people in the right place at the right time.

Powerful, right? But as Spider-Man’s Uncle Ben once said, “With great power comes great responsibility.” 

While programmatic advertising offers a slew of benefits, it can also compromise patient’s sensitive data if you don’t have guardrails in place. Healthcare marketers shouldn’t have to choose between performance and privacy with their campaigns. That’s why we launched our new integration with StackAdapt, a leading multi-channel advertising platform trusted by healthcare companies across the country, to support the measurement of click-through and view-through conversions. 

Don’t take our word for it, though—agency partners are just as pumped as we are:

“As a performance-driven digital agency, we are thrilled to partner with these best-in-class companies to deliver effective solutions for our clients,” said Danielle Leitch, Chief Operating Officer at MoreVisibility. “MoreVisibility understands the evolving concerns and complexities many advertisers face with campaign tracking and measurement, so this partnership paves a path forward to solve those.”

Keep reading to get the full scoop on this new partnership, and how you can use it to plan, execute, and analyze campaigns in a privacy-first world.

A First-of-Its-Kind Integration

Countless healthcare marketers rely on programmatic advertising to engage with their audiences. But it can be hard to know which tools are safe to use without getting into hot water with regulators or getting caught up in a class action lawsuit—yikes! That’s what makes this new integration so powerful: It ensures you can leverage StackAdapt’s advanced programmatic advertising capabilities while staying compliant with stringent privacy regulations by not releasing Protected Health Information.

StackAdapt’s pixel tracks conversions on your website, such as when someone fills out a form or books an appointment. However, conversion tracking isn’t always safe by default, since it involves users’ sensitive health information. Freshpaint solves that problem by replacing the StackAdapt pixel with a server-side integration. Using Freshpaint’s Allowlist, we scrub sensitive health information from your marketing data before sending it to StackAdapt, enabling you to run targeted ad campaigns while adhering to privacy regulations. In addition to securing click-through conversions (when someone converts after clicking on an ad), we’re also securing view-through conversions (when someone converts after seeing an ad but not clicking on it). 

This not only maximizes the effectiveness of marketing campaigns but also provides peace of mind for patients, knowing that their privacy is protected.

4 Benefits of Freshpaint’s StackAdapt Integration

Freshpaint’s integration with StackAdapt unlocks a whole new level of confidence for healthcare marketers. Here are four competitive advantages this partnership brings to the table.

One-Stop-Shop Compliance

Freshpaint ensures full compliance with privacy regulations by removing all sensitive health information from marketing data before it’s passed along to StackAdapt. Automated processes anonymize or scrub sensitive data, ensuring only compliant information is shared downstream.

Precise Tracking & Conversions

Combining Freshpaint’s compliant data collection with StackAdapt’s advanced targeting is a safe, simple way to boost your marketing campaigns. Enjoy secure click-through and view-through conversions, providing better ad performance measurement without compromising privacy.

Better Campaign Performance

Use Freshpaint’s clean data within StackAdapt to run targeted ad campaigns that drive higher engagement rates while prioritizing patient privacy.  Freshpaint replaces the StackAdapt pixel with a server-side integration, enabling you to govern data before sharing and decide what gets shared with whom.

Minimal Engineering Resources

Freshpaint fully automates the process of anonymizing and stripping out sensitive health data, so you can preserve your engineering team’s bandwidth.

Don’t Let Privacy Concerns Stifle Your Campaigns

This integration is a huge step forward in helping healthcare organizations innovate at the pace of other industries while keeping consumer privacy at the forefront. 

Ready to see it in action? Get a demo here.