Healthcare Marketing Performance Is Hard to Measure. We’re Fixing It

Healthcare marketing leaders are being asked a hard question more often than ever:

“What are we actually getting for our spend?”

And increasingly, they’re being asked to answer it with fewer resources, shrinking budgets, and higher scrutiny from leadership.

But for many healthcare organizations, the honest answer is uncomfortable. Performance data is scattered across ad platforms, manual reports arrive weeks late, and attribution models tell only part of the story. Even teams doing “everything right” struggle to connect ad spend to appointments, revenue, and real business impact.

That’s not a failure of effort.

It’s a failure of the tools healthcare marketers have been forced to rely on.

This problem is exactly why we built Freshpaint Insights: a new way to understand marketing performance, built on first-party data and designed specifically for healthcare.

Marketing Performance Measurement in Healthcare Is Broken

In theory, measuring marketing performance should be straightforward. Track impressions. Measure clicks. Attribute conversions. Optimize spend.

In practice, healthcare marketers face a very different reality. Most performance data lives in silos. Ad platforms have some of it. Third-party agencies have a little more of it. Bottom of the funnel data lives in downstream systems that you don’t have access to. And the analytics tools you’re forced to rely on weren’t built for healthcare privacy.

As a result, teams struggle to answer basic questions:

• Which channels are actually driving patient appointments?
• How do performance trends vary by service line or location?
• Where should we reallocate budget right now?

To compensate, organizations fall back on a patchwork of workarounds. Most use manual spreadsheets and stitched-together exports, last-touch attribution models that ignore the full patient journey, and delayed feedback loops that slow optimization. 

The result is a familiar gap: plenty of data, but very little clarity.

Introducing Freshpaint Insights: Marketing Intelligence Built Into Your Data Platform

Freshpaint Insights gives healthcare organizations a comprehensive, privacy-first view of marketing performance—without the complexity, delays, or technical overhead of traditional analytics tools.

Because Insights is built directly on top of Freshpaint, it starts from a unique advantage: first-party data collected across ads, websites, and conversion events, all unified in one place.

Instead of stitching together third-party reports or inferred metrics, Insights turns your existing Freshpaint data into clear, actionable performance intelligence—avoiding double-counting so you get a true picture of performance and a clear view of which strategies are driving the most impact.

With Freshpaint Insights, teams get:

• End-to-end funnel visibility: Connect the dots from ad impression to click to conversion—across all platforms, in one place.
• Real-time performance metrics: Track CAC, conversion rates, appointment volume, and ROI with daily updates, not monthly reports.
• Multi-touch attribution: Understand how every touchpoint contributes to conversion—not just the last click.
• Patient journey insights: See the complete path from viewed ad through booked appointment.
• One trusted source of truth: Unified dashboards across platforms, service lines, and locations—powered entirely by first-party data.
• Built-in compliance: Advanced analytics without sacrificing privacy compliance or introducing new risk.

Together, these capabilities give healthcare teams a clear, reliable picture of what’s working so they can move faster, spend smarter, and answer leadership’s questions with confidence.

A New Foundation for Smarter Healthcare Marketing

Marketing performance measurement shouldn’t slow teams down, or force them to choose between insight and compliance.

Freshpaint Insights gives healthcare organizations a better foundation: privacy-first, first-party performance intelligence that shows exactly how marketing investments translate into appointments, revenue, and business impact.

It’s not just about reporting what happened. It’s about making smarter, faster decisions that move the needle.

If you’re ready to see how Freshpaint Insights works in practice, we’d love to walk you through it. [Schedule a demo →]