Iterable and Freshpaint Help You Connect With Your Customers Across Channels

Iterable is a customer activation platform that allows you to individualize email, mobile push, SMS, in-app notifications, social and more to build a better customer experience. With Iterable, you can create, optimize, and measure every interaction across the entire customer journey, so that you can better engage your customers.

We’re excited to partner with the Iterable team to help unlock the data you need to improve customer engagement, faster. With Freshpaint, you can connect customer clicks to Iterable in a matter of minutes, instead of waiting for engineers to manually set up event tracking.

Level-up Your Customer Engagement with Iterable 

Iterable is designed to help you build a unified customer experience.

Empower your marketing and forge deeper customer connections with Iterable’s features:

• Email: Create, customize, & automate dynamic emails that customers will actually click.
• Mobile: Boost engagement with mobile reach across push, in-app, SMS, and Mobile Inbox.
• Catalog: Use customer data points to curate content, deals, and recommendations to build loyalty.
• Centralized Data: Get a single view of your customers across channels and conduct campaigns that get results. 
• AI: Automate routine tasks, accelerate growth, and deliver more meaningful experiences with built-in intelligence.
• Studio: Convert customers with an easy to use, drag-and-drop journey creation interface.

The Iterable Integration with Freshpaint

Freshpaint autotracks customer actions on your site and in your apps and sends the customer data to your marketing and analytics tools using prebuilt integrations, so marketing and product teams are able to send the data they need to Iterable.

Because Freshpaint makes it easier to get the information you need into Iterable, you can  personalize each marketing channel to serve a unique purpose and build a harmonized experience for your customers.

• Instead of requiring your engineering team to code every customer event, Freshpaint uses Javascript to detect customer clicks and actions on your site automatically. 
• Product and marketing teams can name and configure events using a visual editor, then send them to analytics tools like Mixpanel and advertising tools like Facebook using prebuilt integrations
• Ever get a great piece of customer insight only to spark a new question you can’t answer right away because you didn’t think to track it? Freshpaint gives you answers today instead of two weeks from now by backfilling the historical data from any new event and sending it to the tools in your tech stack.
• For healthcare companies Freshpaint is HIPAA Compliant and gives you a purpose built toolset to help you manage PHI.

Why We Love the Iterable Integration with Freshpaint

Once you’ve got Freshpaint and Iterable set up, you’re ready to create a truly memorable, customized customer experience.

• Easily connect customer clicks across your website and app and better support your audience throughout the entire customer lifecycle. With a robust set of customer interactions being passed to Iterable, you can send extremely targeted messages and actions. 
• Backfill historical customer data into Iterable, so you can always access important event information, even if it wasn’t part of your initial strategy.
• Empower your team to create more events and do more with Iterable without engineering resources.
• Enable use of Iterable with sensitive healthcare data that requires HIPAA compliance.

Documentation & Implementation

Ready to get started?

Getting started is easy. Using Freshpaint helps you get customer data faster, so you can optimize all your customer interactions with Iterable. To get started, sign up for Freshpaint here, and Iterable here.

You can find Iterable documentation here, and for more details into Freshpaint you can read our documentation here.