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ActiveCampaign

Communicate more directly with customers for urgent messages or time-sensitive offers

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Integration Overview

How ActiveCampaign Works

ActiveCampaign's customer experience automation platform helps businesses meaningfully engage with customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text.
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Freshpaint Is Autotrack For ActiveCampaign And Your Entire Tech Stack

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Get More Out Of ActiveCampaign Using Freshpaint

With Freshpaint, all the customer data you’re collecting from your websites, mobile apps, or servers gets sent directly into ActiveCampaign. The result is that you don’t need to do any additional installation or duplicate instrumentation of code, and you can utilize both Site Tracking and Event Tracking from ActiveCampaign. ActiveCampaign is also a Freshpaint cloud source. Being a cloud source means that Freshpaint can automatically collect events _from_ ActiveCampaign, like Email Delivered and Email Opened, forward them to your other tools, and even load them into your data warehouse. This allows for a powerful bi-directional flow of data to and from ActiveCampaign, managed by Freshpaint.By using ActiveCampaign as a source of data in your favorite BI or analytics tool, you’ll be able to analyze your email campaigns in SQL or through drag-and-drop reports. You’ll also be able to join your ActiveCampaign data with all the other data you’re sending through Freshpaint to analyze the down-funnel effects of your email campaigns.

Make it easier to get customer data to ActiveCampaign
Send your customer data to your entire tech stack using our prebuilt integrations.
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customer data platform USE CASES

Popular Use Cases For The ActiveCampaign Integration With Freshpaint

Send customer data to Redshift

Send data to Redshift to log contact data in one location
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Record conversion data in Mixpanel

Update conversions in Mixpanel to track the customer journey and build funnels
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Trigger emails based on HubSpot status

Update a contact's status in HubSpot to trigger specific workflows
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hybrid data collection

Autotrack + Precision Tracking: A Hybrid Approach

Freshpaint is the only customer data platform with a hybrid approach to tracking.

This gives you the best of both worlds: the flexibility of Autotrack with the control of Precision Tracking. Use one, or the other, or both.

Autotrack

You don't need to deploy code for every single interaction you want to collect data for. Retroactively access data with the Time Machine.

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Precision Tracking

Client-side and Server-side APIs to build tracking into your website or app however you want. Collect clean, robust customer data that you control within code.

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START COLLECTING DATA IN MINUTES

Get more out of your customer data with less coding

Use Freshpaint to capture and send customer data to all your tools without the heavy engineering lift.

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