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Facebook Conversions API

Create Custom Audiences to reconnect with your previous website visitors

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Integration Overview

How Facebook Conversions API Works

The Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events.
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Freshpaint Is Autotrack For Facebook Conversions API And Your Entire Tech Stack

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Get More Out Of Facebook Conversions API Using Freshpaint

When you use Freshpaint there’s no need to write custom code or to use Facebook’s Javascript library in order to start using Facebook Pixel. Freshpaint page views and events are automatically translated into corresponding Facebook Pixel events in the background. The standard set of Ecommerce events in the Freshpaint Spec get mapped to the standard set of Facebook Pixel Ecommerce events without any additional code. You can also use the event mapping settings in Freshpaint’s Facebook Pixel integration to trigger other standard Facebook events, like Lead and CompleteRegistration, based on your existing Freshpaint events. Standard Freshpaint user traits like birthday, city, gender, also get passed through to the Facebook Pixel.

Make it easier to get customer data to Facebook Conversions API
Send your customer data to your entire tech stack using our prebuilt integrations.
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customer data platform USE CASES

Popular Use Cases For The Facebook Conversions API Integration With Freshpaint

Send conversion data to Redshift

Send data to Redshift to log contact data in one location
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Update contact records in Salesforce

Update a contact's properties based on activity and conversions for each user
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Send conversion data to Freshpaint

Freshpaint can centralize conversion data and send it to any app
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hybrid data collection

Autotrack + Precision Tracking: A Hybrid Approach

Freshpaint is the only customer data platform with a hybrid approach to tracking.

This gives you the best of both worlds: the flexibility of Autotrack with the control of Precision Tracking. Use one, or the other, or both.

Autotrack

You don't need to deploy code for every single interaction you want to collect data for. Retroactively access data with the Time Machine.

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Precision Tracking

Client-side and Server-side APIs to build tracking into your website or app however you want. Collect clean, robust customer data that you control within code.

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