Analytics
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Google Analytics

Pools real-time site information for a comprehensive view into user acquisition, audience demographics, user behavior flow, and completed conversion goals

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Integration Overview

How Google Analytics Works

Google Analytics is a basic analytics tool that lets you measure website traffic across a number of sources. It provides the tools you need to create a more comprehensive understanding of your customer, so your business can make more data driven decisions. Google Analytics uses your data to:
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Freshpaint Is Autotrack For Google Analytics And Your Entire Tech Stack

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Get More Out Of Google Analytics Using Freshpaint

When you have Freshpaint installed, you can make efficient use of your existing tracking implementation by using Freshpaint to fulfill your data collection needs across all your tools that integrate with Freshpaint, including Google Analytics.You can use Google Analytics via Freshpaint’s integration to leverage your existing Freshpaint tracking code, greatly simplifying getting started with Google Analytics and circumventing the need to install GA code. Many advanced Google Analytics features like custom dimensions, custom metrics, and content groupings can be easily configured within the Freshpaint Google Analytics integration settings and will automatically connect with your existing Freshpaint-tracked events. This means you don’t need to write new tracking code, let alone code that only tracks data for Google Analytics. Freshpaint also fully supports Google Analytics Ecommerce and Enhanced Ecommerce on web, iOS, Android, and server-side implementations.

Make it easier to get customer data to Google Analytics
Send your customer data to your entire tech stack using our prebuilt integrations.
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customer data platform USE CASES

Popular Use Cases For The Google Analytics Integration With Freshpaint

Send conversion data to Google Sheets

Create rows in Google Sheets with each conversion logged
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Add new Mixpanel customers to Freshpaint lists

Make a record of each customer in Freshpaint so you can send their data to other apps
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Get Mixpanel notifications for new Freshpaint sales

Whenever a new sale is made, send an event to Freshpaint to update other apps
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hybrid data collection

Autotrack + Precision Tracking: A Hybrid Approach

Freshpaint is the only customer data platform with a hybrid approach to tracking.

This gives you the best of both worlds: the flexibility of Autotrack with the control of Precision Tracking. Use one, or the other, or both.

Autotrack

You don't need to deploy code for every single interaction you want to collect data for. Retroactively access data with the Time Machine.

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Precision Tracking

Client-side and Server-side APIs to build tracking into your website or app however you want. Collect clean, robust customer data that you control within code.

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Get more out of your customer data with less coding

Use Freshpaint to capture and send customer data to all your tools without the heavy engineering lift.

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