Heap

When you load Heap via Freshpaint, the out-of-the-box event collection works just like a direct implementation of Heap. The critical distinction is that you don’t need to manually add the Heap code snippet to your site, and instead you simply enable the Heap integration in Freshpaint. Once it’s enabled, your Freshpaint events and user traits will be translated and sent to Heap in the format Heap expects.One of the most valuable reasons to implement Heap via Freshpaint is that other data can then be pulled into your Heap account, without you having to write custom ETL code. Most email integrations with Freshpaint offer the ability to collect email activity like email delivered, opened, clicked, etc., send it back through Freshpaint, and then back out to integrations like Heap. The same goes for live chat integrations, which record and send events like chat started, message sent, and message delivered.